Job Seekers, Welcome to Marketing Jobs
The Candidate Experience
The following is intended to be a summary of best practices for posting jobs online that comply with the Immigration and Nationality Act.
Marketing Jobs prohibits any posting that requires U.S. citizenship or lawful permanent residence in the U.S. as a condition of employment, unless otherwise required in order to comply with law, regulation, executive order, or government contract and requires that all employers treat equally U.S. citizens, lawful permanent residents, temporary residents, asylees, and refugees in recruitment or hiring.
Please avoid the following language in job postings:
Only U.S. Citizens
Only U.S. Citizens or Green Card Holders
Must have a U.S. Passport
Must have a green card
*UNLESS U.S. citizenship is required by law, regulation, executive order, or government contract.
For more information, please go to http://www.justice.gov/crt/about/osc/htm/best_practices.php
It is illegal for an employer to publish a job posting that shows a preference for or discourages someone from applying for a job because of his or her race, color, religion, sex, national origin, age (40 or older), disability or genetic information. For example, a job posting that seeks "recent college graduates" may discourage people over 40 from applying and may violate the law.
It is also illegal for an employer to recruit new employees in a way that discriminates against them. For example, an employer's reliance on word-of-mouth recruitment by its mostly Hispanic work force may violate the law if the result is that almost all new hires are Hispanic.
How To Create Job Postings That Attract Top Talent
Creating a job posting that produces great candidates is easy if you remember one thing: it’s an advertisement for your association, not a job description. Too often, job postings are developed from internal job descriptions, which result in messages that fail to promote an association’s unique value proposition as an employer or attract response from A-level players. By using the following simple steps, you can create a competitive advantage and succeed in hiring top talent.
Step 1: Make a list covering…
- The personality traits that fit your association’s culture.
- The education and experience required or preferred.
- The primary responsibilities of the position.
- The unique features of working at your association.
Step 2: Put yourself in the candidates’ shoes by answering these questions…
- What would compel you to make a job change?
- What would attract your attention in a job posting?
- What information would you want to glean from a job posting?
Step 3: Use your marketing skills…
- Create a compelling headline and subhead.
- Write a brief intro paragraph to express your association’s mission, vision and values.
- Tie the responsibilities of the position to your association’s overall direction and goals.
- Use bullet points to highlight required (or preferred) skills and characteristics.
- Describe your offer package to include any special benefits, incentives and professional development opportunities.
Keep in mind that the most talented people have many options available to them including search firms, direct access to competitors, and infinite networking opportunities. However, they do review recruitment ads and if your job posting is especially inspiring and interesting, you will attract high-caliber candidates who can make a difference for your association.
Sample Job Posting
Rare opportunity to use your leadership skills to
make a global difference…|
TAKE CHARGE AS OUR EXECUTIVE DIRECTOR!
(ASSOCIATION) is a volunteer service organization with nearly 10,000 members around the world. Through our members’ generous donations of time, funding and goods, we improve the lives of thousands of people in need. Established in 1900 and headquartered in DC, (ASSOCIATION) now has a presence in North America, South America, the Caribbean, the South Pacific, Southeast Asia and Europe. Globally acknowledged for our service to disadvantaged populations, we seek a visionary leader to guide our future.
Working in concert with our board of directors, the professional we select will have overall responsibility for (ASSOCIATION’s) performance in membership growth, operational efficiency, financial stability, market presence, affiliated partnerships, fundraising, and staff development/performance.
The collaborative team-builder we need will genuinely respect diverse points-of-view and strive for an environment in which inclusiveness drives productivity and results. Other requirements include: