To accelerate Rockwell Automation South Pacific (Australia & New Zealand) growth through the leadership of the Field Marketing organization.
Develop and execute the annual marketing plan which supports the strategic growth priorities for the region in partnership with the Sales and Business Unit management teams driving solid focus on ROI, strengthening Rockwell Automation brand and accelerating customer decision making/buying process
Ensure and drive a digital first mindset in all tactics
Define event and campaign Key Performance Indicators (KPIs) with Sales, and ensure these goals are met
Define and execute on Public Relations (PR) and media activities for thought leadership promotion in the region strongly aligned with Asia Pacific and Global brand guidelines and corporate key messages.
Leverage channel partners to create and execute demand creation programs to drive new opportunities into the pipeline.
Work closely with Asia Pacific, Global and local teams to bring campaigns to life. Drive alignment and consistency of brand messaging through all programs, channels, and media.
Monitor and control implementation of the marketing plan and ensure budget (Opex & Capex) control. Perform ROI analysis on all online, offline campaigns and events.
Lead, coach, and mentor the local Field marketing organization. Motivate, develop, and empower team.
Build strong working relationships with 3rd party event organizers, channel partners, digital marketing agencies and media to identify relevant opportunities for driving brand awareness and lead generation.
Education / Experience Requirements
Bachelor Degree in Marketing / Business Management or equivalent
6 to 8 years of experience in marketing
Proven experience with PR, digital and social marketing programs, marketing tools and systems
Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics
Excellent content marketing, business writing, editing, and presentation skills
Prior experience in B2B, technology or software marketing preferred.
Solid business and financial acumen to develop and deliver on marketing plan.
Internal Number: R21-207
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.