| Responsibilities
* Assist in annual budget planning and media mix allocation to help the business achieve its financial goals, while maximizing its return on investment
* Build and maintain forecasting models that support annual, quarterly, and monthly media plans
* Partner with analytics and digital marketing teams to evaluate media performance and determine the optimal investment levels at both the channel and portfolio level
* Work with agencies to manage media investment, including budget allocation, investment tracking, and spend optimization
* Conduct cross-channel media efficiency analysis and scenario modeling to determine optimal budget allocations as w
* Support investment and opportunity analysis using models such as LTV, diminishing returns, etc.
* Provide strong business context, financial inputs, and data analysis to help guide measurement and testing strategies
* Process all department invoices, ensure timely payment, and prepare month-end accruals
* Act as the primary team liaison with Tory Burch Finance
* Provide regional support when necessary Qualifications
* Bachelor's degree or equivalent combination of work experience with a concentration in finance, accounting or business administration preferred
* 7+ years of relevant media experience
* Proven business and financial acumen
* Strong analytic skills with the ability to draw conclusions and take action based on data
* Ability to synthesize and clearly communicate findings, focusing on the critical issues and actionable opportunities
* Deep understanding of the digital medial landscape, inclusive of channels such as search, social, affiliate, display, etc.
* Self-starter with a high degree of motivation who can meet deadlines and manage multiple projects
* Ability to prioritize, work cooperatively, and collaborate with cross-functional teams in a fast-paced environment
* Exceptional attention to detail with excellent written and oral communication skills
* High proficiency in Google Analytics as well as Microsoft applications (PowerPoint, Word, etc.), including advanced Excel programming and modeling capabilities
* Curious and enjoys learning DESIRED ATTRIBUTES PleasMarketing e note any skills/qualities you would want someone to have in this role in addition to our core skills:
* Adaptable - Change before you have to
- Changes course easily
- Knows when to be patient and when to push
- Works well in the gray
- Shows grace under pressure
- Owns mistakes and learns from them
- Balances multiple priorities
* Entrepreneurial Spirit - Own it
- Takes initiative, doesn't wait for direction
- Builds for the future
- Takes personal ownership and accountability
- Is resourceful in getting things done
* Collaborative - No "I" in Tory
- Is self-aware and open-minded
- Integrates the perspectives of others
- Is direct but respectful
- Communicates cross functionally
- Knows when to get people involved and when to make a decision
- Takes an inclusive approach
* Client & Brand Focus
- Put yourself in Tory's shoes
- Passionate about the brand and the work
- Creates a transformational client experience
- Makes decisions in the best interest of the company and our customers
- Focuses on internal and external customers
* Live the Values - Being "Buddy"
- Keeps the "Buddy Values" alive: Honesty + Kindness, Passion + Humility, Integrity + Compassion, Excellence + Humor.
- It's not just what you do, but how you do it
- Contributes to a positive and productive environment
* Functional Expertise - Know Your Stuff
- Has the skills necessary to perform the job
- Keeps current on trends, skills, and practices
- Puts learning into practice |
