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Business Strategy Manager (Digital Marketing)
Responsibilities: Assist in planning and executing E-finance digital marketing strategy, conduct market research, data analysis and user behavior understanding, to improve customer experience, reach KPI and increase brand awareness Plan and execute promotion campaigns, and manage the usage of online tools and optimize campaign performance Leverage digital channels to assist in process improvement, enhance a better user experience and achieve business target Focus on market information, monitor competitors' activities in order to keep abreast of changes on the battlefield and propose time-to- market actions to management Support PR and promotional campaign across different divisions and department, to establish a lead
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