Additional Information For full consideration, applicants will be asked to provide a diversity statement (How have you demonstrated your commitment to diversity and inclusion in the past?). Please include your statement with your cover letter.
Telecommuting- We are working remotely during the COVID pandemic and in the future when on-campus work is possible again positions in University Relations may be conducive to remote work.
UCSC Statement UC Santa Cruz is a public university like no other in California, combining the intimacy of a small, liberal arts college with the depth and rigor of a major research university.
Initial Review Date (IRD) UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.
The Initial Review Date (IRD) for this job is: 05-24-2021
Dept Marketing Statement University Relations supports the teaching, research, and public service of UC Santa Cruz by making and keeping deep, heartfelt connections. Building enduring relationships among students, alumni, faculty, donors, and others is the lifeblood of our work and helps to make UC Santa Cruz a thriving community of knowledge, inquiry, public service, and social mobility.
We are a welcoming group of ambitious and creative professionals pursuing our mission in support of the university's overarching purpose. We take our work seriously because we care - but we don't take ourselves too seriously! The University Relations culture is lively and dynamic; we value collaboration; and our staff is resourceful, enthusiastic, and hard-working.
The division is a fun, friendly, and open place, and our colleagues are supportive of and positive about each other's goals and aspirations. We often jump in to help where needed, rolling up our sleeves to get the job done. We dare to approach challenges as opportunities. We seek creative ways to overcome obstacles, at times with limited resources, while keeping our eye on the objective: helping students achieve their goals, providing crucial public service, and advancing life-changing research and discovery.
We hope you are inspired by what we do and are excited to contribute to our mission. We are looking for candidates who do great work, and we hope they come from a number of different backgrounds and experiences. We aspire to build an increasingly diverse, equitable, and inclusive workplace. We encourage you to apply even if you do not believe you meet every qualification for the position but possess transferable skills and experiences.
The Digital Marketing Manager is a key member of the Development & Alumni Communications team, serving as our in-house expert on email communications. Under the general supervision of the executive director of donor relations and development communications, the position's primary focus is managing email communications for University Relations and other divisions. UC Santa Cruz's email marketing initiatives are designed to engage, cultivate, solicit, and steward key external supporters of UC Santa Cruz, including alumni, donors, parents, community members, and others. The university's email communications are designed to further key campus goals and divisional strategies through engagement, news communication, fundraising appeals, event invitations, and more. The manager works collaboratively with the team on broad-based strategies, and, with a full understanding of industry practices, digital marketing tools and trends, and university policies and procedures, advises colleagues on design, format, metrics, and audience segmentation.
Leads the planning, scheduling, building, and coordinating the mass distribution of university marketing emails, including invitations, e-newsletters, fundraising campaigns, and other communications. Confers with writers, editors, communications specialists, designers, web programmers, project directors, authors, and related staff in the preparation of emails. Verifies that copy and design conforms to campus marketing standards. Maintains the email marketing calendar, and acts as a gatekeeper to calibrate audiences and schedules. Develops email audience lists or consults with the data department to create and analyze targeted lists. Reports regularly on metrics. Trains email authors to use platforms and provides excellent customer service. Also assists with various other digital communications when needed, including social media channels, and other tasks as assigned.
This customer-focused position also works with colleagues on campus outside of University Relations to train authors to use the mass email system, and helps them design, schedule, and proofread emails, build audience lists, troubleshoot, and answer their questions. The Digital Marketing Manager may also train and supervise student workers, teaching them production skills and customer service practices. This position requires a high level of customer service skills, understanding of general operations, and imperturbability.
For certain initiatives, there can be a large volume of highly detailed mass emails for multiple audiences. Workload can be heavy during these times, and these projects require great attention to detail, a high level of flexibility, and a team-player work ethic. Applicants should be able to handle the ebb and flow of various email marketing initiatives throughout the year with equanimity.
During periods when the email schedule is lightersummer, for examplethe manager will work with the supervisor to determine communications assignments outside the scope of email marketing. These may include evaluating and assessing platforms and tools, assisting with marketing tasks, social media and general communications tasks, and other tasks as assigned.
Applicants should have a solid background in designing, coding, and testing HTML email; strong customer service skills; experience with graphic editing software; experience with Adobe Creative Suite or similar editing programs; experience managing multiple campaigns in email distribution platforms; superior attention to detail; excellent communication skills including strong verbal, writing, and editing skills; and experience improving efficiencies.
Pay, Benefits, & Work Schedule Salary Information: $60,000/annually. Salary commensurate with qualifications and experience.
No. of Positions: 1
Benefits Level Eligibility: This position is eligible for Full benefits
Schedule Information: Full-time, Fixed Percentage of Time: 100% Average Hours Per Week: 40 Days of the Week: Mon-Fri Shift Includes: Day
Employee Classification: This is a Career appointment
Work collaboratively with partners across the University Relations division and across campus to schedule and send email communications to constituents.
Work closely with partner communicators to create, edit, build recipient lists, send and measure communications such as invitations, solicitations, communications, and newsletters, etc.
Ensure key email communications are reviewed for branding and identity consistency, as well as working with clients on HTML email standards (avoiding broken links, incorrect spelling, grammar errors, etc.).
Design, execution, review, and project management of all University Relations email campaigns as well as communications from other university departments.
Stay abreast of technology and tools to ensure our digital communications are modern, efficient, and effective
Advise University Relations and campus communicators on best practices regarding design, messaging, and audience segmentation.
Manage email traffic schedules and calendars to ensure constituents are receiving an appropriate volume of messages while meeting the needs of university communicators.
Interface with the university database and and data management team to organize recipient lists and maintain constituent contact information.
Troubleshoot HTML email templates in partnership with web design team.
Build and manage mailing of the monthly campus e-newsletter and other key messages as needed.
15% - Data Measurement and Analysis:
The Digital Marketing Manager tracks and analyzes metrics to evaluate the effectiveness of our email efforts (including click-through rates, open rates, email conversion rates, and more). This position also resolves a wide range of issues and proposes ideas for new or better types of communications based on metrics patterns or observed successes in the industry.
Track, analyze and report on email metrics.
Use metrics to assess effectiveness of email subject lines, content, timing, and design; make recommendations in response to metric trends.
Collect metrics on email conversions (donations, registrations, etc.).
Provide summaries and data analysis on demand.
10% - Schedule Management:
Manage a communication schedule that ensures messages are calibrated by content and audience.
Manage a calendar that assures all constituents receive regular messages but no one receives too many messages from the university.
Manage a calendar that assures campus communicators' messages are timely and aligned in terms of content.
Recommend and utilize calendar and project management tools to manage email schedules.
10% - Training:
Train, advise, and provide resources to university colleagues on the usage of UC Santa Cruz's web-based email-building tool.
Lead regular (monthly, quarterly) group trainings.
Create and maintain on-demand training materials, including recorded training materials, handouts, and presentations.
Provide ongoing direction and best practices guidance to colleagues after training is completed.
Work with technical support to resolve any iModules issues that may impact campus users.
Train and supervise student workers, as needed, to augment capacity to build emails, fine-tune design, pull audience lists.
5% - Customer Service:
Provide excellent, professional customer service, responding promptly and courteously to inquiries and requests for support.
Work patiently and collegially with colleagues, helping them to understand best practices, build their own emails, make edits through multiple rounds.
Work with communicators to schedule emails, balancing their needs with audience calibration.
Exercise discretion in handling confidential information and materials.
Bachelor's degree in related area and / or equivalent experience / training.
Excellent organization and project management skills with the ability to coordinate multiple projects, determine priorities, set deadlines, and complete projects accordingly.
Experience with project management, project management tools, and managing multiple projects on multiple platforms.
Knowledge and experience with digital marketing tools, including enterprise email clients, database systems, the social media ecosystem, graphic editing software, and other key information technology tools.
Understanding of metrics and analytical tools to measure digital communication effectiveness.
Strong customer service skills.
Experience with graphic editing software including Adobe Creative Suite or similar editing programs.
Superior attention to detail.
Excellent communication skills including strong verbal, writing, and editing skills.
Ability to function flexibly, effectively, and independently in a complex organizational setting.
Writing and editing experience.
Experience developing and delivering training programs.
Experience working in a higher education setting.
Experience improving efficiencies.
4-year degree and/or relevant experience.
Selected candidate will be required to pass a pre-employment criminal history background check.
Safety Statement All UCSC employees must know and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.
EEO/AA The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
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