Reporting to the Executive Director of Communications & News, the Social Media and Public Relations Manager provides Public Relations and Social Media support across a broad range of communications functions and will define, develop and manage a creative strategy for using the web, social and traditional media to build brand awareness, promote institutional communications objectives and build engagement among target audiences, including current and prospective students, parents, alumni, media and the general public, on the University's seven social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, GIPHY and TikTok and the University website and What's New news hub webpage.
The Social Media and Public Relations Manager is a primary social media contact for the University and the position's direct responsibility is to monitor, plan and implement front-end content for FDU's social media outlets, including Facebook, Twitter, Instagram, LinkedIn, YouTube, GIPHY and TikTok. The position will also engage the University community on training and best practices and guide other departments in their social media marketing paid and organic strategies.
Functions performed include: social media content creation, social media strategy, social media management; social media community building; social media listening, social media crisis management, social media customer service, social media analytics reports, writing; research; editing; proofreading; coordination of student photographers and videographers; supervising the graduate assistant, scheduling and work flow; special projects; and advanced/diversified university communications services. This position will also keep updated on learning and implementing the latest social media and digital marketing trends and perform select office management duties as assigned.
1.Bachelor's degree, preferably in English, journalism, communications or a related field.
2.Minimum of two years of experience in communications or public relations environment, including writing, social media management, research and editing responsibilities. Prior university experience 3.and previous experience in community management, social media, online marketing, advertising, public relations preferred.
4.Strong written and oral communication skills, including correctness in English grammar, spelling and punctuation; strong proofreading and editing skills. Applicants will be asked to submit writing samples.
5.Macintosh microcomputer literacy and familiarity with desktop publishing and word processing applications. Experience with web content management systems, Hootsuite (or similar aggregator), blog development and Vocus a plus.
6.Ability to interact effectively with a wide range of individuals both inside and outside the university community.
7.Valid driver's license and accessibility to transportation for travel between campuses and to off-site locations.
8.Must be available to work non-standard hours as necessary including some evenings and weekends.
9.Employment is contingent upon a satisfactory background check. Candidates for hire will be required to sign a waiver authorizing the background check and produce a Social Security Card.
Campus: Florham Campus, Madison, NJ
Hiring Manager: Schipper, Dina
Department: Public Relations-Florham
Internal Number: 7524
About Fairleigh Dickinson University
Fairleigh Dickinson University is a center of academic excellence dedicated to the preparation of world citizens through global education. The University strives to provide students with the multi-disciplinary, intercultural, and ethical understandings necessary to participate, lead, and prosper in the global marketplace of ideas, commerce and culture.All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, or protected veteran status. Fairleigh Dickinson University takes affirmative action in support of its policy to employ and advance in employment individuals who are minorities, women, protected veterans, and individuals with disabilities.Please click on this link to view a federal government poster that explains your Equal Employment Opportunity rights http://www.fdu.edu/admin/eh/fedeeo.pdf