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UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
University Advancement has an outstanding opportunity for a full-time Associate Director for Media Buying and Planning (Associate Director).
Do you dream of combining your media planning savvy with an opportunity to make a difference? Then this position is for you!
The dimensions of this role start at the local level, working through the ad council and with units across campus to act as a lead and mentor for how to buy media, sharing best practices and innovative approaches, and coaching marketers on how to best reach target audiences. The position is mainly responsible for researching, planning and buying media that drives the overall strategic marketing & communications plan of the University. The position works independently and with oversight of the media strategy for the central marketing and communications team.
The Associate Director for Media Buying and Planning (Associate Director) participates in the creation of marketing strategy, assists in the formation of marketing plans, leads and develops media strategies and manages the implementation of marketing tactics. In addition, this position evaluates and is the primary decision maker in marketing initiatives and tactics against UW goals and objectives related to enhancing the reputation of the University of Washington. The Associate Director reports to the Director of Brand Strategy and works with a wide variety of UW departments in creating successful marketing efforts aimed at selected target audiences.
DUTIES AND RESPONSIBILITIES
(55%) Serve as the primary media strategist and buyer for the University Marketing & Communications team
Plan, create, communicate and evaluate media campaigns for successful outcomes.
Manage the execution of a university-wide media plan. This involves review and selection of appropriate media based on marketing goals, objectives and budgets; negotiation for best price and placement of media space or time as specified in approved media plan to optimize budget; manage placement and measurement of media performance and success.
Achieve digital marketing objectives through effective digital advertising campaigns. Complete the buys for digital tactics and KPIs utilizing a mix of video, display, connectedTV, PPC/paid search, paid social and retargeting.
Reconcile and manage the media budget which is upwards of $1 million to $1.5 million per year. Track expenditures to ensure compliance within budgets.
Negotiate rates with vendors and media partners for all of the University to receive the best overall costs for media and other marketing purchases.
Ensure the design, look and feel, tone, messaging, etc. of the projects follows the approved plans and represents the UW effectively.
Organize and maintain digital creative assets available for campaigns
Research trends, innovations and changes that affect media buying
Help with implementation of market research plans, working with vendors, conducting secondary research, etc.
(25%) Support marketing plans and strategies for important UW audiences and efforts of broad-based University Marketing initiatives
Help facilitate communication and coordination with internal partners in an effort to create comprehensive, high quality, well thought out strategic marketing plans. Almost all of the projects will require cross university coordination in the creation, approval and execution of the tactics.
Work closely and consult with program managers and strategists in various UW units to understand their needs, wants, and objectives, and then determine which media channels fit best for specific campaigns.
Lead and manage the implementation of other marketing plans, projects and tactics. Marketing projects include: mailing lists, collateral creation, copy writing and editing, email, newsletters, brochures, posters, letters, web sites, direct mail, distribution, scripts, talking points, fact checking, etc.
Work with University Marketing & Communications administrators to - supply information; writing and editorial aid; logistical and other support for the creation and presentations of strategy and media plans and results to University leadership and other important audiences.
(15%) Provide counsel to internal partners on media buying and planning
Convene and take lead on a university-wide ad council. Stay current on marketing as a discipline by analyzing other universities, participate in ongoing professional development, read marketing articles, books, etc. and present findings to ad council at recurring meetings.
Consult with internal unit marketing teams across campus and provide guidance on media buying and planning.
Support and cross-train with other members of the Brand Strategy team.
(5%) Other duties as assigned.
Direction is received from the Director of Brand Strategy
This position has no direct staff supervisory responsibilities, although it may sometimes include supervising student workers, freelancers and vendors.
KEY COMPETENCIES Core
Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc. Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results. Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization. Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience. Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs. Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW’s commitment to inclusiveness and diversity.
As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here.
Bachelor's degree in journalism, marketing, advertising, communications or related field and 5 years of experience in developing and implementing successful media planning and buying.
Superb writing and editing skills.
Experience in directing and utilizing market research to formulate effective target audience strategies, with proven, positive results.
Proficiency using PC computers. Demonstrated strong computer skills, including proficiency with
Microsoft Word, Excel, and PowerPoint for correspondence, special reports, spreadsheets, databases, forms, etc.
Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
CONDITIONS OF EMPLOYMENT
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.