The Social Media & Design Specialist (SMDS) is primarily responsible for developing strategies and creating content across various social media and email platforms that engage current and prospective students, parents, alumni, business leaders, and community members. They are comfortable telling a brand story across social media platforms and engaging with audiences. They also assist with a variety of other design responsibilities as designated by the Senior Director of Marketing, Enrollment and Development. The SMDS works as part of the Marketing & Communications team and should be a team player who has a warm collaborative nature, positive energy, a sense of humor, superior organization and prioritization skills, and is self-motivated in the completion of their work.
Qualifications, Skills, and Abilities:
Advanced degree preferred; bachelor’s degree in marketing and communications, design, or related field required.
Preferred 2+ years of social media management and/or marketing and communication experience, ideally for independent schools or higher education, including graphic design and professional writing and editing experience.
Strong knowledge of and experience working with social media and an understanding of social media algorithms, trends, and best practices. Specifically, Facebook, Instagram, Twitter, and YouTube
Experience with email marketing platforms and understanding of A/B testing and segmentation. HTML experience a plus
Ability to create effective and on-brand graphics for social media platforms
Proficiency with Adobe Creative Cloud (Illustrator, InDesign, Photoshop, and Spark at a minimum), Microsoft Office, and Canva
Experience with Blackbaud, Facebook Ads, Google Ads, Google Analytics, digital marketing strategies, metrics, and tools.
Comfortable with both Mac OSX/ iOS and PC/ Android platforms
Project management skills and attention to detail
Photography – basic composition skills and knowledge of digital camera
Approachable and collaborative, possess effective communication and problem-solving skills.
Excellent listening skills – able to listen to constituents and colleagues, understand and quickly respond effectively to their requests.
A “Can do” attitude and the ability to work as part of a team
Ability to adapt to a dynamic, rapidly changing work environment
Firm belief in personal accountability, producing measurable outcomes, and sustaining high expectations.
Duties: Social Media — 50%
Develop an annual social media plan along with the Senior Director of Marketing, Enrollment, and Development that aligns with and supports Lakeview Academy’s overall marketing and communication strategy and strategic goals
Manage, execute, and report on measurable social media strategy that continues to build strong engagement and brand advocacy through primary social media channels
Write content and design social media posts and graphics across the school’s channels including weekly email blasts, news on website, and magazine stories or other marketing items
Monitor social media channels and engage with audience using sound judgement and in a timely manner
Regularly conduct social listening to monitor for mentions of Lakeview Academy on various social media channels. Track, analyze, respond as needed, and keep Senior Director of Marketing, Enrollment, and Development informed of trends.
Report on analytics for social media and use data to drive decisions for future digital communications and outreach.
Maintain and monitor Lakeview’s school profile on various school research sites including Niche, Private School Review, Great Schools, etc.
Monitor Lakeview’s profile on Wikipedia including adding material as allowed, flagging, or changing inaccurate entries, and alerting administration of problem entries or vandalism
Stay up to date with digital industry trends, new technologies, and other digital media solutions
Cover campus events to share on social media
Assist with drafting of social media policy for school wide use
Graphic Design and Photography — 30%
Draft, design, and produce flyers, invitations, and other marketing materials as needed for both online and print distribution
Functions as back up photographer as needed
Email — 20%
Write, design, and distribute bi-weekly all school email newsletter
Write, design, and distribute Academy-wide emails as needed
Manage email distribution lists
The statements in this job description are intended to represent the key duties, essential nature, and level of work being performed. They are not intended to be all responsibilities or qualifications of the job.
Position is based on a twelve-month contract. Salary is competitive and dependent upon experience and qualifications. Health, dental, and retirement benefits are available.
Telecommuting is allowed.
About Lakeview Academy
Lakeview Academy is an independent, co-educational, college preparatory day school for students K3-12 in Gainesville, Georgia. Lakeview Academy is accredited by the Southern Association of Colleges and School and is a member of the Georgia Independent Schools Association.
Lakeview Academy is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
Mission Statement: Lakeview Academy is committed to excellence in the personal growth and academic development of the college-bound student through a partnership of school, family, and community.