Does being on the inside of a transformational organization sound exciting to you? Well, read on! Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. As a CVS Health colleague, you’ll be at the center of it all!
The Senior Director of Digital Creative Design is responsible for leading the Digital Creative Design organization for the Aetna portfolio reports to the Executive Director of Marketing Operations.
We are seeking a fun, energetic, experienced digital creative leader to join Aetna / CVS Health in-house Agency. You are responsible for leading the leaders of digital creative teams to elevate creative and digital strategies and products, deliver continually improving work and processes, and by doing so meet and exceed Aetna / CVS Health marketing and enterprise goals.
Specifically, we are looking for an individual who:
Own accountability for the inhouse Agency contribution and developing creative digital marketing and product solutions to help achieve business area growth and retention goals.
Oversees the strategic creative digital representation and execution of the Brand including visual identity, voice, and experience ensuring deep understanding and alignment of consumer needs.
Lead cross-functional teams in the design & development of best-in-class, human-centered, consumer-focused creative experiences delivered via web, mobile or emerging platforms. Leads from strategy definition, concept development, UX/Design through technical development to final delivery. Does this by analyzing and interpreting internal, market and competitor information. Identifies underlying drives of change and trends.
Provide information or recommendations regarding creation, change or abandonment of a place, a product, or a marketing program.
Fosters the adoption of agile methodology both in-house and within client organizations.
Responsible for scope development, strategy, concepting, design, prototyping, user testing, and technical development for all XD product, accessibility / service design project work.
Responsible for risk management and issue resolution.
Lead, mentor and manage with a focus on fostering inspiration, learning, excellence, and accountability amongst a highly skilled team.
Manage and mentor team members in best practice methodologies, including constructive challenging of assumptions. Fostering strong relationships across all Marketing to ensure partnerships are successful.
Additional responsibilities include recruiting, team operations oversight, mentoring & performance evaluation of User Experience, UI / Digital Design & Creative Technologists staffing.
Elevates, evangelizes, and educates the larger enterprise on the power of strategic creative thinking and the value of the Agency at Aetna / CVS Health
15+ years' experience across within in-house / external creative agency
10+ years' experience leading teams
Fundamental understanding of strong marketing tools and processes-Adobe Creative Suite
Proven experience working in matrix organization; with strong ability to navigate complex organizations and engage diverse stakeholders via cross-collaboration
Ability to drive out-of-the-box thinking and the pursuit of opportunities that go beyond the obvious or accepted minimum solution
Strong understanding of brand development and multichannel marketing.
Experience with Agile Framework and prototyping tools
Demonstrated professional reputation for principled leadership through a collaborative management style that engenders deep loyalty and trust from clients, colleagues, and business partners.
Additional Salary Information: TBD
Internal Number: 1617271BR
About CVS Health/Aetna
Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. As a CVS Health colleague, you’ll be at the center of it all.
At CVS Health, we work every day to help people on their path to better health. Never has it been more important for us to deliver on our purpose to our valued customers, patients, members, and employees. With a presence in communities across the country, CVS Health colleagues are and will continue to be a critical piece of the country’s health care solution. The health and safety of our employees, patients, customers, and members is our top priority as we face the impact of COVID-19 together. If you would like to learn about the actions we are taking as a company as we learn more about COVID-19 and its spread, we encourage you to visit our COVID-19 resource center at https://cvshealth.com/covid-19
We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to... attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.
CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran – we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT. Please note that we only accept applications for employment via this site.
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