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Digital Acquisition Lead
This role will hold the digital sales volumes goals for various product lines including cards, loans, and bank, etc. and will be key in leading Citi in developing and implementing competitive and relevant digital sales strategies for the future. The person will partner with product owners between Cards, and Retail Banking etc. to deliver the digital acquisition strategy, tactics, execution, and optimization of paid and owned campaigns across digital touch-points. Deep expertise in direct-response and performance marketing, as well as strong paid media, and martech/adtech foundations will be critical to the success of this role. Key Responsibilities: Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned ch


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