Founded in Tokyo in 2012, SmartNews has quickly become the go-to source of news for millions of users around the world, and a leading news discovery mobile app. Our mission is to deliver the world’s quality information.
We are looking for an experienced marketer with a passion for consumers, Product Marketing, news and content discovery. This PMM will support the US Marketing team and will work on initiatives with strategic importance to the US market. Your responsibilities can include (but are not limited to): Market and competitive analysis, defining target audiences, external positioning, go-to-market planning & execution, briefing creative designers and/or agencies and consumer research.
You will work across the product marketing process, from ideation to execution. There are day-to-day responsibilities of managing campaigns and initiatives, as well as specific deliverables to share with the US Marketing Team and present to key cross-functional partners, including Product, Design, and Corporate Planning.
We are looking for a candidate who is excited to tackle complex questions, capture internal perspectives, formulate & test hypotheses to inform a clear point-of-view and thoughtful recommendation on positioning & go-to-market strategies. The ideal candidate can collaborate with both technical & creative partners, and is equally comfortable developing strategy and executing to set that strategy in motion.
Experience working with mobile apps, digital marketing, brand marketing, management consulting, general management are all highly relevant foundations for effective Product Marketing at SmartNews.
Develop target customer segmentation and go-to-market strategy for a new feature, including positioning and messaging
Stay on top of market trends and develop competitive analyses
Be a fearless advocate for the voice of the consumer
Work closely with cross-functional teams to represent the Marketing Division and our perspective on the consumer
Analytical approach to business problems
Strong storytelling skills leveraging insights & data
Ability to work independently but also able to call out blockers when necessary
Interest in creative, out of the box thinking
Energized to collaborate with cross-functional teams like Product, Design or Engineering
Excel at simplifying complex problems into actionable next steps
Outstanding verbal and written communication skills
Strong comfort using slides and spreadsheets (our preference is for G-Suite tools)
Track record of working well with creative talent
Familiarity with the app ecosystem (platforms, market data…).
SmartNews is the award-winning news app loved by millions. We are a machine learning driven company deeply committed to helping users find quality news beyond the filter bubble.
Our algorithms evaluate tens of millions of articles, behaviors and social interactions to deliver only the most interesting and important stories on a global scale—a fascinating engineering challenge that has attracted a world-class data science and engineering team.
SmartNews won numerous “App of the Year” awards and has been downloaded by more than 50 million people and has over 20 million monthly active users. We have offices in Tokyo, San Francisco, Palo Alto, New York, Shanghai and Beijing.
Join our international culture—smart work, smart people and a global mission to bring quality information to the world. Travel between our amazing offices in the U.S. and Japan, and collaborate with coworkers from around the world.