Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Electrophysiology & Heart Failure: why we exist
Leading an active lifestyle is important to the many people we serve. In Abbott's Electrophysiology and Heart Failure division, we're advancing the treatment of heart and vascular disease through breakthrough medical technologies in electrophysiology and heart failure, allowing people to restore their health and get on with their lives.
WHAT YOU'LL DO
As a Senior Paid Media Strategist, you will play a key role in working with the different marketing and business teams within Abbott's Electrophysiology & Heart Failure division to turn their business strategies into executable digital paid media strategies. Specifically, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies.
You'll partner with digital team members, analytics manager, designers and writers to execute these strategies and optimize digital experiences.
Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.
Work cross-departmentally to align campaign strategies and goals across the organization.
Provide ongoing actionable insights into campaign performance to relevant stakeholders.
Define, measure, and evaluate relevant paid media KPIs.
Build out media buys for various ad platforms and oversee the day-to-day execution of paid media; work with agencies to execute.
Oversee and manage overall paid media budget.
Conduct in-depth keyword and website research, ad grouping and audience targeting.
Maintain knowledge of industry best practices and new technologies.
Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.
Adheres to Digital Marketing policies including Content Review and Approval, Removal, and Governance policies.
Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Performs other related duties and responsibilities, as assigned.
EDUCATION AND EXPERIENCE YOU'LL BRING
Bachelor's degree, preferred in related field of study; including Business, Marketing, Advertising, Business Intelligence, Statistics, Communications or equivalent.
7+ years of experience in Digital Media/Digital Advertising and the day-to-day optimizations and other necessary activities.
Deep understanding and knowledge of various paid digital media channels, strategies, platforms and optimization.
Analytic skills, proficient with data and reaching data-driven conclusions.
Ability to work independently.
Requires deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector.
Ability to prioritize work and manage multiple projects at one time.
Flawless attention to detail; highly organized.
Possess thorough understanding of the digital space as it relates to: principles of digital customer experience/UX design, management of digital assets including taxonomy, meta data; social media; paid search and SEO best practices.
Exceptional oral and written communication skills; captivating presenter and great listener.
Experience influencing and educating stakeholders on digital best practices and insights.
Experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics, Google Tag Manager, etc.) preferred.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.