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Director, Digital Experimentation & Omnichannel Analytics
Our number 1 priority is to serve people, communities and patients by pioneering patient access to better healthcare. It's our purpose that drives us; that inspires us; that challenges us. And that's why we will never give up ! The Director, Digital Experimentation & Omnichannel Analytics will be primarily responsible for US Pharma digital marketing measurement, experimentation, & optimization. This role will lead a small team of digital analytics SMEs that will perform media, CRM, website, and digital health solution evaluations to identify optimization opportunities. This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness & efficiency of our digital marketing investments (>$200M per year)


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