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AACC

Washington, D.C.

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Bruce Strumpf, Inc.

Clearwater, Florida

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Destination DC

Washington, DC

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Bank of the Bluegrass

Lexington, Kentucky

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(KFF) Kaiser Family Foundation

Washington, D.C.

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Pittsburgh, Pennsylvania

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Singapore, Singapore

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Sydney, Australia

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Northeastern University

Boston, Massachusetts

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Waltham, Massachusetts

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London, United Kingdom

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Oregon Health and Science University

Portland | US, Oregon

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London, United Kingdom

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Goucher College

Baltimore, Maryland

Morgan McKinley

London, United Kingdom

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VSP Global

Melville 35,

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Abbott

Singapore, Central Singapore

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AVP MarTech - Campaign Automation & CMS
Roles & Responsibilities: 1. Operationalize MarTech stack Maintain the MarTech stack to ensure effective data driven, personalized messages can be delivered and tracked across OCBC omni-channel environment o Improve MarTech stack utilization and drive marketing performance and customer personalisation including areas such as: ??? Web analytics tools ??? Journey management and personalisation ??? Content management platforms ??? Email/SMS/Push Notification marketing tools ??? Campaign and audience management o Understand business and technology requirements and connect the dots to coordinate MarTech rollout to fulfill business objectives o Develop business cases and obtain approvals for pilot tests and production r


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