The National Marine Manufacturers Association (NMMA), the leading trade organization for the U.S. and Canadian recreational boating industry is seeking a nimble, highly motivated Social Media Manager to shape, implement and manage our year-round content strategy across our consumer-facing Discover Boating brand. This position will report to the Director of Content Marketing and is either remote or based in our Chicago office. The Social Media Manager will have a highly visible role helping the team welcome more people to experience the physical and emotional benefits of boating and life on the water.
You are a creator: a videographer, photographer, editor, Canva-user, and more, and have a skill for building, finding, and sharing attention-getting content. The ideal candidate will demonstrate strong ownership, strategic thinking, innovation, and a data-driven approach towards our social media channels. You are equally creative and analytical and have a knack for storytelling. You know how to produce, edit, and distribute compelling content. You are an exceptional connector and appreciate the value and role of a brand community. You have an exceptional ability to engage people through content, generate awareness and interest, and build passionate advocates.
You possess a consumer-first mindset and a knack for collaborating across organizations, especially with internal content, digital, creative, and public relations teams. You know how to align with external brand partners and industry stakeholders to amplify a message and story. You are known for connecting the dots across all an organizations platforms (websites, email, PR) through social media. Your savvy at leveraging existing content, digital, creative, and influencer marketing strategies while implementing new social media best practices.
ESSENTIAL DUTIES & RESPONSIBILIES
Social Content Creation and Management
Develop social media strategies for Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, as well as emerging social media platforms.
Collaborate closely with PR, content and creative to develop and run social media content calendars across the highly visible consumer-facing Discover Boating brand and its 14 boat shows.
Build outstanding, attention-generating social media content, including but not limited to, feed posts, interactive stories, videos, photos, social imagery, post copy and more.
Identify emerging channel trends (content formats and subject matter), as well as the ability to spot national and local newsworthy- or news jacking-opportunities to insert our brands into the conversation in a positive, relevant manner.
Work closely with the public relations team to provide strategic direction and execution for the social media influencer program.
Proactively provide counsel to the entire MarCom department on social media recommendations for both paid and organic standard methodologies for implementation.
Handle the day-to-day paid components of our consumer social platforms alongside the paid media team.
Maintain deep understanding of social media metrics, data analysis and ownership of audience touchpoints, and tailor campaigns to target specific audiences or segments.
Lead the consumer journey across social media and the connection to and from these channels to Discover Boatings owned assets and digital marketing programs (websites, email, retargeting, etc.)
Outline measurable strategies and clear critical metrics to meet varying strategic objectives - encouraging content engagement and/or website traffic, growing our follower base, increasing brand awareness, driving interest towards stakeholder brands and product discovery within Discover Boating and both the in-person and digital boat show experiences.
Community Management and Engagement
Lead and engage with the Discover Boating brand community across our social channels, helping them become passionate advocates for the boating lifestyle.
Continuously monitor, engage in and report on active social listeningboth within our owned social media channels and externally.
Respond to comments and messages addressing concerns and ensuring a positive brand experience.
Consistently be the voice of the brand during consumer exchanges via comments, messages or chat.
Willing to go Live or appear on-camera for reoccurring digital events (Facebook Live, Instagram Live, IGTV), live event coverage, and influencer, sponsor or brand partnership opportunities.
Lead other ad-hoc projects and communication-related tasks across social channels.
WHAT SUCCESS LOOKS LIKE
The content you produce emanates the Discover Boating brand, effectively telling a compelling story that boosts our reputation. As a result, the engagement rates climb and social becomes a leading driver of traffic to our website.
You tell our story and connect with our consumers in a significant way through different social platformsensuring the right content for the right platform at the right time.
When consumers have feedback, questions or comments, you make sure we listen, and they feel supported.
You engage new audiences and grow our following year-over-year.
The content you build often ends up generating press coverage because it catches the attention of influencers and media.
Youre constantly coming up with outstanding ways to break through and willing to test ideas, content and platforms to meet our business objectives.
In a crisis, you provide valuable insight on the pulse of the consumer and work in sync with the PR team to put forward messaging that supports our mission and core values.
Our social media channels are a go-to destination for all-things boating.
Office/Remote Hybrid environment
5 % of Travel
This position description is not crafted to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.
NMMA is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
NMMA offers a best-in-class benefits package including excellent matching 401K, profit sharing, medical, dental, vision, FSA, basic life, accidental death & dismemberment, Short-term disability, long term Disability, Employee Assistance Program, work from home flexibility or remote work, flextime, summer hours, and 10 paid holidays, two floating holidays and competitive PTO.
The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States.
NMMA represents 85% of the U.S. and Canadian recreational marine manufacturing market including companies that make boats, marine engines and accessories. NMMA members deliver an estimated $45 billion in new marine products each year to consumers around the world to enjoy the boating lifestyle. On behalf of its members, who sell products to countries around the globe, NMMA provides business intelligence and statistics; product standards and certification; regulatory and government affairs; and consumer and B2B promotion.
As the leading trade organization for recreational boating in the U.S. and Canada, NMMA leads the industry-funded, consumer-facing Discover Boating initiative to attract and engage boaters and boaters-to-be in the boating lifestyle. NMMA also happens to be the leading producer of consumer boat shows in the U.S. with events in 14 premier markets including Atlanta,... Boston, Chicago, Miami, Nashville and New York. NMMA’s boat shows are part of the Discover Boating brand experience, connecting consumers to the boating lifestyle through live events and activations.
NMMA is headquartered in Washington, D.C. with its second, and largest office, in Chicago, Illinois. Currently, the team is working remotely and will likely continue to be remote through the summer of 2021. In addition to Washington, D.C. and Chicago, members of NMMA’s team are based in regions where it produces its consumer boat shows including Boston, Louisville, Miami, Minneapolis, and New York. When it is safe to return to the office, NMMA will offer a flexible work environment, including remote work. The association currently employs 65 people
Our Why: Creating Transformational Experiences
Our Vision: Recreational boating is the #1 leisure activity in America.
Our Mission: To ensure the growth and success of the recreational boating industry.
Our Core Values: Respect/Serve Others/Be Curious/Collaborate/Focus on the Consumer