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Institutional lead
Overview of the role This position is designed to delve into the full marketing needs of the Institutional channel. This will involve developing a deep understanding of the needs of the channel, including the various audience types, the appropriate products for those audiences and ultimately the best mechanisms to reach said audience. This is a managerial role currently overseeing a team of one. The primary function of this role will be the development of the Institutional marketing strategy and overseeing its implementation, tracking in order to drive incremental sales leads for sales to act upon. Key responsibilities Strategic Establish the strategy which will involve clearly articulated goals and objectives aligned


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