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What you’ll be doing...
The Digital Marketing Operations organization has built a Real-time Marketing aimed at changing the way we do marketing by delivering personalized experiences at scale across all journeys at a rapid pace. The future of modern marketing is data driven and places technology at the core. The enablement practice within RTM is focused on creating transformational experiences by equipping business units and growth pods with the capabilities and feature functionalities that next-gen technologies have the ability to deliver.
The Digital RTM MarTech Enablement Scrum Master will be responsible for driving the creation of the enablement capabilities and short-term hacks that are delivered directly back to the business as solutions. You will also be responsible for coordinating all efforts between the Enablement workstream and the various operational stakeholders including liaison with RTM growth pods, GTS teams, BAU Optimization teams and measurement & analytics team. You will ensure tight linkage across cross-functional teams and business owners to define data-driven initiatives. You must be an action-oriented, results-driven professional with a history of achievement operating in a fast-paced, ever-changing environment.
Work with operations teams inside and outside digital to identify capability needs based on gaps and pains points.
Own requirements and user stories for all enablement capabilities.
Lead day to day tasks required to ensure individual capabilities are delivered on time and by specification.
Partner with the relevant marketing ops sponsor(s) to ensure flawless execution of tests or experience that leverage new capabilities.
Align strategies for short vs. long-term solutions across MarTech, Platform, SOI, GTS, etc.
Act as the technical SME on MarTech platforms and capabilities, ensuring RTM and BAU teams use solution that best support a given use case.
Manage the “best practices” guide based on enablement capabilities and associated POCs in RTM and BAU.
Develop use cases for testing new technologies and vendors.
This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.
What we’re looking for...
You will need to have:
Bachelor’s degree or four or more years of relevant work experience.
Three or more years of relevant work experience.
Knowledge of Digital MarTech platforms and the overall digital ecosystem.
Experience in framing an end to end implementation plan for complex data-driven consumer experiences.
Even better if you have:
An MBA or Advanced degree in Digital Marketing & Marketing Technology.
Agile Mindset and Product Owner certification.
Lean Six Sigma Green or Black Belt certification.
Digital experience, digital marketing, and digital product management either in a business, agency, or consulting organization.
Experience in directing the work of others in a matrixed environment.
Strong data analytics and quantitative skills.
Drive to introduce innovations to an existing process and “out of the box” thinking mind frame is a must to succeed in the role.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).