Batavia, New York
1101 14th Street NW, Washington DC 20005
Posted: 26-Sep-23
Location: Batavia, New York
Salary: Open
Internal Number: 167926
ABOUT THE ADJUNCT - DIGITAL & SOCIAL MEDIA : This course prepares students to be savvy digital marketers in the business context and help them to create, analyze, and refine a social media campaign for a real business. Specifically, to help students develop real-world skills in:
Data analytics, social media marketing, and strategic management
SEO
Branding
Target Audience
Market Research
Buyer Personas
Strategic Content
Inbound vs. Outbound Marketing Strategies
Analytics Tools
Campaign Analysis
Search Engine Optimization (SEO)
User Experience (UX)
Link Building
The ideal candidate will possess a passion for teaching and learning, adaptability, a positive attitude and a willingness to embrace technology. This person will strive to create and maintain personal connections with students and the college community.
They must be a friendly, enthusiastic team player with a strong work ethic who contributes to Genesee's supportive community, dedicated to effective innovative strategies for student success. Must demonstrate commitment to diversity and inclusion as well as the ability to establish and maintain a positive learning environment. Incumbent must be mindful of and develop solutions that can accommodate all individuals to use GCC facilities without barriers, both digitally and physically.
Job Requirements:
Master's Degree in Business, Marketing or related area is required. Teaching experience in a community college is preferred. Incumbent will be required to instruct in person at the Batavia campus, online, and/or via Zoom.
Additional Information:
SALARY & CONDITIONS OF EMPLOYMENT:
Spring classes begin January 22, 2024. For detailed course information, visit our course catalog at: http://www.genesee.edu/index.cfm/academics/catalog/dspSubjectList.This is a part-time instructor position teaching at the Batavia Campus. This position pays a rate of $800 per contact or credit hour.
BENEFITS:
NYS Retirement Options
Flex Spending Account
GCC Tuition Assistance
Access to the Employee Assistant Program (EAP)
Access to the fitness center, pool, studio, walking trails and more at the Richard C. Call Arena
On Campus dining options for breakfast, lunch and dinner
Access to approximately 90,000 items via GCC's Library Services