Reporting to the Director of Communications, the Social Media Manager creates content to enhance visibility of the Nashville Symphony’s mission, programs, and people to support institutional objectives and earned and contributed revenue goals. This role interacts and collaborates with all departments to drive storytelling, elevate public interest, and engage audiences over platforms including Facebook, Instagram, X (Twitter), Threads, and LinkedIn as well as emerging channels.
Primary Duties and Responsibilities
Reporting to the Director of Communications and working closely with the Marketing/Communications team, and in cross-departmental collaboration, create and implement a comprehensive social media strategy that supports institutional initiatives, including revenue generation, and maximizes results over known and emerging platforms.
Conceive of, generate, and cultivate engaging video and storytelling assets to catalyze single ticket and subscription revenue, support fundraising, illuminate mission-driven initiatives, and extend brand reach. Work with graphics team to ensure consistent branding.
Work with the Director of Marketing to provide copy and content and/or adapt organic posts for paid social media. Ensure a balanced mix of organic to sales content, cultivating user-generated and interactive content, blog posts, videos, and more.
Plan and maintain the social media calendar. Schedule and post all social media content. Ensure a balanced mix of organic to sales content, cultivating user-generated and interactive content, blog posts, videos, and more.
In coordination with the Director of Marketing and the Marketing/Communications Coordinator, engage with guest artist’ management/teams and partner organizations to coordinate content for socials.
Keep a finger on the pulse of the organization’s day-to-day and long-term schedule to develop posts that demonstrate the Nashville Symphony’s role as Music City’s ambassadors of classical music and that differentiate us from other entertainment options. Highlight the organization’s local, regional, national, and international relevance and unique contributions to the orchestra field.
Oversee content management on all social media platforms.
Support institutional milestones and newsworthy moments such as season openings and sales campaign launches; recording releases; appointments of new Orchestra and board/staff leadership; etc.
Monitor and manage social media conversations during daytime and evening hours. Drive engagement through proactive and reactive interactions with followers, ticket buyers, donors, audiences, and the public at large. Gather insights from online conversations to help respond to inquiries, uncover customer leads, suspicious activity, and monitor public perception.
Immediately respond to any urgent questions related to website and social media including customer-service issues. Develop and implement a social media customer care strategy and protocol for peers to help monitor and respond in real time.
Assist the Director of Digital Graphics with routine content updates to the website and building new-to-file and other patron emails.
Keep pace with emerging trends to ensure the organization’s presence is maximized on relevant channels.
Utilize measurement, analytic, and reporting tools to assess effectiveness of organic content on digital platforms. With Director of Analytics, establish KPIs that measure meaningful growth in followers and engagement as well as ROI. Compile regular reports to show trends and provide insights and recommendations to be shared cross-departmentally.
Track emerging technologies and trends in social media, digital marketing, and content creation – encourage forward-thinking creativity.
In coordination with the Director of Marketing and Marketing/Communications Coordinator, engage with guest artists' management/teams and other partner organizations to coordinate content for socials.
Miscellaneous duties as assigned.
This position currently has no official supervisory responsibilities.
Serve as a departmental representative at concerts and events, supervising media, photographers and pre-concert activities as needed (a shared responsibility);
Embrace the Nashville Symphony’s commitment to Equity, Diversity and Inclusion, and actively support the organization’s mission to welcome and serve everyone in our community.
The duties listed above are not all-inclusive. The person in this position is expected to perform other work-related duties as assigned even though they may not be considered primary duties.
Work Requirements and Qualifications
Education Bachelor’s Degree or Equivalent preferred
Experience Essential: One to three years of experience working in a full-time position with a symphony orchestra, performing arts center, music school, or similar not-for-profit institution.
Knowledge, Skills, and Abilities
Must have proficiency in using social media management tools as well as with video and audio editing
Must have exceptional writing, oral communications, and storytelling skills
Must meet a minimum standard of basic knowledge of classical music
Must be a critical thinker with high attention to detail and the ability to multi-task, prioritize, and develop creative responses and solutions to needs and issues
Ability to exhibit patience and understanding while working under pressure in a fast-paced environment
Ability to work as a team member with a broad spectrum of personalities and maintain a positive, helpful attitude
Ability to work flexible and varied hours, including nights, weekends and/or holidays
Led by music director Giancarlo Guerrero, the Nashville Symphony has been an integral part of the Music City sound since 1946. In a typical year, the ensemble performs more than 150 concerts annually, with a focus on contemporary American orchestral music through collaborations with composers including Jennifer Higdon, Terry Riley, Joan Tower and Aaron Jay Kernis. The orchestra is equally renowned for its commissioning and recording projects with Nashville-based artists including bassist Edgar Meyer, banjoist Béla Fleck, singer-songwriter Ben Folds and electric bassist Victor Wooten.
An established leader in Nashville’s arts and cultural community, the Symphony has facilitated several community collaborations and initiatives, most notably Violins of Hope Nashville, which spotlighted a historic collection of instruments played by Jewish musicians during the Holocaust. This community-wide effort engaged tens of thousands of Middle Tennesseans in 2018 through concerts, exhibits, lectures and more, and represents one of the largest initiatives ever organized around the Violins of Hope. As part of the project, the Nashville Symphony commissioned Jonathan Leshnoff’s Symphony No. 4 “He...ichalos” for the Violins of Hope. The orchestra’s recording of this work, which was premiered during a string of sold-out performances in Nashville, is now available on Naxos.
The Nashville Symphony remains one of the most prolific recording orchestras in the U.S., with more than 40 releases on Naxos, Decca, Deutsche Grammophon and New West Records. Encompassing a wide range of repertoire, from Beethoven to Bernstein to Joan Tower, these recordings have earned 14 GRAMMY® Awards and 27 nominations. Award-winning recordings include Tower’s Made in America, Stephen Paulus’ Three Places of Enlightenment and Michael Daugherty’s Metropolis Symphony and Tales of Hemingway. Released in 2015, the orchestra’s recording of Ben Folds’ Piano Concerto debuted at No. 1 on the Billboard Classical and Classical Crossover charts, and stayed in the Classical Crossover Top 20 in the first year of its release. The orchestra’s latest Naxos release features two works by Pulitzer Prize-winning composer John Adams, My Father Knew Charles Ives and Harmonielehre.
Education and community engagement have been at the core of the Nashville Symphony’s mission since its founding. Each year the organization reaches tens of thousands of children and adults through an array of free and low-cost programs, including Young People’s Concerts for K-12 students; sectional lessons for band and orchestra students; free Community Concerts; and “Is It a Fiddle or a Violin?,” its signature collaboration with the Country Music Hall of Fame® & Museum. In 2016, the Nashville Symphony launched Accelerando, an initiative designed to prepare young musicians from underrepresented ethnic communities for collegiate study and professional orchestra careers. Currently, 20 participating students receive individual instrument instruction, performance opportunities, and guidance on applying to colleges and conservatories, all offered free of charge.
Schermerhorn Symphony Center, the orchestra’s home since 2006, is considered one of the world’s finest acoustical venues. Named in honor of former music director Kenneth Schermerhorn and located in the heart of downtown Nashville, the building boasts distinctive neo-Classical architecture incorporating motifs and design elements that pay homage to the history, culture and people of Middle Tennessee. Within its intimate design, the 1,800-seat Laura Turner Hall contains several unique features, including soundproof windows, the 3,500-pipe Martin Foundation Concert Organ, and an innovative mechanical system that transforms the hall from theater-style seating to a ballroom configuration.
In addition to its classical and education programming, the Nashville Symphony performs and presents a wide variety of pop, jazz, country and family performances at the Schermerhorn and at Ascend Amphitheater.