Job Summary:

Essential Duties:

• Develop and execute comprehensive marketing strategies that drive enrollment and support the university's growth objectives.
• Serve as a key advisor to academic unit leaders, providing expert guidance on marketing and communication strategies.
• Oversee and align marketing efforts with university-wide goals and priorities.

• Establish and nurture relationships with academic unit deans, department heads, and faculty to understand their unique program needs and challenges.
• Collaborate with campus marketers/communicators to ensure consistent messaging and branding across all academic programs.
• Act as the primary point of contact for academic program marketing inquiries.

• Collaborate with external marketing agencies, fostering productive partnerships.
• Provide agencies with clear objectives, creative direction, and performance expectations.
• Continuously assess agency performance and provide feedback for improvement.

• Work closely with internal creative, social media, digital marketing, and communications teams to execute integrated marketing campaigns.
• Facilitate effective communication and collaboration among cross-functional teams.
• Ensure projects are delivered on time and within budget.

• Utilize data analytics and market research to monitor campaign performance and make data-driven recommendations.
• Implement strategies for continuous improvement and optimization of marketing efforts.

• Develop and manage the budget for academic program marketing initiatives, ensuring efficient allocation of resources.
• Monitor expenditures and make budget adjustments as needed.

Required Qualifications:

• Bachelor's degree in marketing, Communications, or a related field and five (5) years of progressive experience in marketing, preferably at an agency or equivalent relevant experience.
• Proven track record of developing and implementing successful marketing strategies.
• Exceptional communication and relationship-building skills.
• Proficiency in data analysis tools and marketing analytics.
• Strong leadership and project management skills.

Preferred Qualifications:

• Five (5) years of progressive experience working at a marketing agency.
• Master's degree preferred.
• Familiarity with the higher education industry and its trends is advantageous.

Special Instructions:

EEO Statement:

Open Until Filled: No

Location: Arlington

About The University of Texas at Arlington

With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.

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