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Chief Marketing Officer
Overview: This incumbent is responsible for the development of the marketing strategies, providing direction and oversight for the overall brand positioning, messaging, and marketing tactics to fulfill our mission. The CMO is responsible for managing and maximizing ROI through strategic revenue generation opportunities to enable the organization to reinvest dollars to promote Branson as an attractive visitor's destination. The CMO leads all aspects of marketing tactics, including media relations, Public Relations efforts, advertising, integrated marketing, social media, digital and content strategy, partnerships, and advocacy programs for the Branson/Lakes Area Chamber of Commerce (Chamber) and Convention & Visitors Bureau (CVB) and the Taney County Partnership (TCP)
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