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Job Responsibilities: Be responsible for the end-to-end sales and acquisition of WPB Products (Cards, Loan & Deposit products ) Establish and achieve best in class O2O (offline to online) sales management framework Multi-channel E2E leads management and sales originations from manned channels including strategy, processes and enablers to drive the growth of assisted digital sales. Own and optimize full digital sales funnel from paid marketing, owned channels, support partnership (including with aggregators) to drive digital leads, sales and fulfilment Establish multi-product (deposits, cards, loans, retail wealth and insurance) digital sales framework Implement product bundling and cross-selling strategies to max