Visit Overland Park – Digital Manager July 2024
Visit Overland Park is seeking a dynamic and experienced Digital Manager. This role will support and manage the Visit Overland Park website, powered by a CMS/CRM platform, and collaborate closely with the Director of Marketing and the Social Media and Content Manager. The Digital Manager is pivotal in enhancing our online presence, engaging with our audience, and driving digital initiatives that align with our strategic goals. This is a great opportunity for someone who thrives in a collaborative environment and has a strong vision for the digital space.
As the Destination Marketing and Management Organization for Overland Park, Kansas; Visit Overland Park is dedicated to driving year-round and sustainable growth for Overland Park through destination marketing, tourism product development and overall destination development.

Responsibilities:
Reporting to the Director of Marketing, responsibilities include:

• Collaborating closely with the Director of Marketing and Social Media & Content Manager on content/editorial calendars and to enhance our digital presence.
• Daily management and maintenance of Visit Overland Park website, ensuring it is always up-to-date, and functions smoothly.
• Bring a creative vision to our digital initiatives ensuring we stay ahead of trends in the digital space.
• Monitoring, analyzing, and reporting on digital marketing performance, providing insights and recommendations for improvement.
• Troubleshooting and resolving any issues related to the CMS/CRM platform.
• Implementing SEO strategies to improve website visibility and traffic.
• Coordinating with external vendors and service providers as needed.
• Ensure all digital marketing efforts comply with data protection and privacy regulations.
• Provide training and support to staff as needed on using the CMS/CRM platform.
• Maintain the Digital Asset Management platform.
• Knowledge of email service providers and marketing efforts.
• Stay informed about the latest digital trends and technologies, applying them to enhance the website’s performance and user experience.

Qualifications:

• 3-5 years of experience in digital marketing, preferably in the travel and tourism industry.
• Bachelor’s degree in marketing, communications, digital media, or a related field.
• A self-starter with a proven track record in the digital space.
• Strong web development skills in technical design and performance with a knack for troubleshooting.
• Creative thinker with a results-driven mindset.
• Proven experience in managing websites using CMS and CRM platforms and strong understanding of web technologies, HTML, CSS, and JavaScript.
• In-depth knowledge of current digital trends and best practices.
• Documented proficiency in utilizing digital tools such as Google Analytics, Canva and other platforms to strategically enhance and measure the effectiveness of an organization’s digital marketing efforts.
• Ability to work effectively with team members and external partners.
• Demonstrate a high degree of professionalism, confidentiality, and effective interpersonal skills internally and externally.
• Knowledge of Overland Park and the city’s tourism assets is a plus.

About Visit Overland Park

Visit Overland Park is a 501c6 Destination Marketing Organization that also serves as the official marketing organization for the city of Overland Park, Kansas. The organization is responsible for promoting the community as a vibrant and inviting place to visit and as a dynamic place to live and work. ?Through the impact of visitation, Visit Overland Park strengthens the community’s economic future and provides more opportunities for the people of Overland Park. The organization is primarily funded through transient guest tax of hotels and short-term rentals. We are people with a passion – a passion for the amazing community that is Overland Park. A city of inquisitive minds, inclusive spirits with an energetic and sophisticated vibe. We share Overland Park’s story far and wide. And we welcome others to experience our inviting and beautiful city.

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