Job Title

Assistant Manager, Digital Engagement & Operations

Job Description Summary

Cushman & Wakefield is actively seeking a dedicated and experienced Marketing Manager to become an integral member of our Enterprise Marketing India team. In this role, the Marketing Manager will be responsible for designing, activating, and managing sophisticated email campaigns, maintaining and optimizing our CMS platform, and ensuring that all digital content is SEO-compliant to enhance visibility and engagement.
The ideal candidate will be responsible for developing targeted email marketing strategies that accurately communicate the brand's message to various client segments. This will involve using advanced segmentation and personalization techniques to tailor communications based on CRM data. Additionally, the role extends to creating visually appealing and SEO optimized landing pages on the CMS platform, aimed at maximizing conversion rates while ensuring excellent user experience and design.
The candidate should possess a strong background and certifications in CRM, CMS, and marketing automation platforms like Salesforce Marketing Cloud and Sitecore. Utilizing advanced analytics tools, the role will involve leveraging data to maximize impact, pinpoint the most engaged client segments, and align digital marketing efforts with overall business objectives.

Job Description

Job Title : Manager, Digital Marketing

Job Location : Gurugram

PRINCIPAL RESPONSIBILITIES

Email/CRM Operations:

• Plan and execute a variety of email marketing campaigns such as thought leadership content, newsletters, and Property Marketing campaigns.
• Develop and automate email workflows customized to user actions and milestones.
• Analyze the performance of the campaigns to identify opportunities for improvement and refinement.
• Keep the CRM data up-to-date to ensure data integrity.

Website/CMS Operations with Sitecore:

• Develop and manage content for SEO-optimized landing pages, including multimedia integration.
• Utilize Sitecoreâ™s features to tailor content that enhances the user experience.
• Ensure that landing pages are SEO-friendly and optimized for performance.
• Monitor and improve site performance and security to ensure optimal user experience and compliance with legal standards.

KEY SKILLS AND CAPABILITIES

Technical Proficiency:

• Expertise in CRM and CMS platforms, particularly Salesforce Marketing Cloud and Sitecore.
• Proficient in SEO, SEM, and Google Analytics.

Strategic Thinking:

• Ability to leverage data and analytics to drive decision-making and improve campaign outcomes.
• Skilled in segmentation, personalization, and optimization techniques to enhance user engagement and conversion.

Communication and Collaboration:

• Excellent communication skills to effectively collaborate with teams and stakeholders.
• Ability to translate complex data into actionable marketing strategies.

Regulatory and Compliance Awareness:

• Knowledgeable about compliance standards, ensuring all marketing practices adhere to legal requirements.

PROFESSIONAL EXPERIENCE

• 5+ years of experience in a similar role, with a strong focus on digital operations (email, CMS, SEO). Real estate industry experience a plus.
• In-depth knowledge of CRM and CMS tools, especially Salesforce Marketing Cloud and Sitecore; adept in analytics and A/B testing.
• B2B business background preferred.