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Assistant Director for Digital Marketing
Rutgers University
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Posted: 14-Nov-24
Location: New Brunswick, New Jersey
Internal Number: 239449
Position Summary:
Rutgers, The State University of New Jersey, is seeking an Assistant Director for the Division of Continuing Studies. This position reports to the Director of Marketing and Communication and to the Associate Vice President for Continuing Studies at the Division of Continuing Studies (DoCS).
Among the key duties of the position are the following:
Among the key duties of the position are the following:
- Provides strategic planning and tactical execution to increase enrollments in and awareness of continuing education (CE) programs and services offered by Rutgers.
- Supervises staff on marketing initiatives.
- Plans and implements marketing campaigns for revenue-generating lifelong learning programs; DoCS- managed websites, portals and pages that promote enrollment in lifelong learning opportunities; program-focused social media marketing; and analytics to gauge the success and cost-effectiveness of digital marketing campaigns and activities.
Minimum Education and Experience:
- Bachelor's degree in a related field.
- Five (5) years of experience in marketing and/or enrollment management, multi-media content generation and marketing and use of marketing analytics tools.
City: New Brunswick
State: NJ
Physical Demands and Work Environment:
- Must be able to lift and carry up to 40 pounds.
Posting Number: 24ST2637
About Rutgers University
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.
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