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Assistant Director of Marketing Strategy


Job Identification: 17916
Posting Date:
Job Schedule:
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Job Description:
What We Are Looking For

Baylor University is seeking an Assistant Director of Marketing Strategy to support the mission and vision of the University within the Robbins College of Health and Human Sciences. As a valuable member of the Robbins College Marketing and Communications team, the Assistant Director will support enrollment and recruitment efforts across the unit by developing and implementing data-informed marketing strategies. The Assistant Director will work closely with the Robbins College Director of Marketing and Communications on a number of strategic marketing projects and initiatives in alignment with college goals.

A Bachelor's Degree and five years of relevant work experience is required. Seven years of relevant work experience is preferred. A combination of experience and education will be considered in lieu of one another.

Required Skills

• Excellent communication skills
• Experience developing and implementing marketing plans
• Ability to use data, analyze results, and identify trends to develop strategies
• Demonstrates high commitment to quality
• Excellent collaboration and team building skills
• Proficient time management and priority skills
• Strong project management and problem-solving skills

Preferred Skills

• Experience with SEO
• Higher education experience
• Website/CMS experience
• Graphic design skills

Applicants must be currently authorized to work in the United States on a full-time basis.

What You Will Do

• Plan, develop, and implement marketing strategies in collaboration with the Robbins College Director of Marketing and Communications to support enrollment goals and other college priorities
• Partner with department and program leadership to provide strategic recruitment and enrollment marketing support related to websites, emails, digital campaigns, print materials, and other communications channels
• Collaborate with the Content Manager, Digital Marketing Specialist, and other Robbins College marketing and communications team members to ensure alignment of efforts
• Measure and report on the effectiveness of marketing strategies and make data-driven recommendations and decisions to optimize performance toward enrollment goals
• Partner with the Director of Marketing to manage relationships with external marketing and enrollment vendors
• Perform all other duties as assigned to support Baylor's mission
• Ability to comply with University policies
• Maintain regular and punctual attendance

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!


About Us:
Baylor University is a private not-for-profit university affiliated with the Baptist General Convention of Texas. As an Affirmative Action/Equal Opportunity employer, Baylor is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor's commitment to equal opportunity and respect of others does not undermine the validity and effect of the constitutional and statutory protections for its religious liberty, including, without limitation, the religious organization exemption under Title VII of the Civil Rights Act of 1964, the religious exemption to Title IX of the Education Amendments of 1972, and the Free Exercise Clause of the First Amendment to the United States Constitution, among others. Baylor encourages women, minorities, veterans, and individuals with disabilities to apply. EEO/M/F/Vets/Disabled

To apply, visit https://ejof.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/BaylorCareers/job/17916







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