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Location: Chicago, ILJob Description:Creates strategic digital marketing engagement plans that are both channel specific and across the prospect journey.Creates and executes comprehensive go-to-market plans that help generate engagement, raise awareness and drive leads to Boothâ™s student applicant pool.Drives innovation through new channel ideation and partner exploration to ensure we continually meet our audience where they are.Audits and develops strategies to continually optimize Chicago Boothâ™s website for greater online visibility and engagement.Tracks, measures, and reports the performance of all digital marketing campaigns/initiatives and channels, assessing against set goals and objectives and measuring ROI.
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