Career Center

The Marketing and Communications Team, within the School of Engineering Dean’s Office, is responsible for creating and implementing the school’s marketing and communications strategies. The team maintains internal and external channels and develops content for use across the university, as well as for use in marketing the school to external audiences. The department is also responsible for increasing graduate enrollment through several marketing strategies.

The Senior Digital Marketing Specialist reports directly to the Senior Director of Marketing and Communications for the School of Engineering (SoE). They are responsible for creating, managing, and optimizing digital advertising campaigns across Google Ads, Bing, and Meta platforms (Facebook and Instagram) to increase potential student inquiries, applications, and graduate enrollments for the Tufts University School of Engineering (SoE). This role involves strategic ad management, audience targeting, performance analysis, and close collaboration with the SoE marketing team to drive campaign success.

Responsibilities include:

• Set up, optimize, and monitor paid advertising campaigns on Google Ads, Meta (Facebook and Instagram) to align with client objectives. Also, test other search engine marketing – such as Bing
• Conduct in-depth keyword research for Google Ads and audience targeting research for Meta platforms
  Develop compelling ad copy and design engaging visuals tailored to each platform
• Analyze campaign performance data across both platforms, make adjustments to improve metrics like click-through rates (CTR), cost-per-lead (CPL), cost per application (CPA), and cost-per-enroll (CPE)
• Implement A/B testing for ads on both all digital platforms to identify and leverage high-performing elements
• Manage and adjust campaign budgets on Google Ads and Meta platforms to maximize cost-efficiency
• Regularly communicate campaign performance insights and strategic recommendations to SoE team members
• Optimize landing pages in collaboration with the SoE’s team to improve user experience and conversion rates
• Stay current with platform updates, algorithm changes, and industry best practices on both Google and Meta

Application Instructions: To receive full consideration, interested individuals should apply online and include 1) resume 2) cover letter. The cover letter should focus on your qualifications for the role and highlight any experiences and/or accomplishments that support your candidacy.

Basic requirements

• Bachelor’s degree in marketing, business, or a related field
• 3-5 years of experience managing campaigns on Google Ads and Meta platforms (FB and/or IG)
• Strong understanding of SEO principles and keyword research tools
• Proficiency with Google Analytics and other relevant data analysis tools
• Excellent written and verbal communication skills

Preferred Qualifications

• 3-5 years of experience in Google Ads campaign management
• Knowledge of advanced digital marketing strategies and industry trends
• Experience with A/B testing and landing page optimization
• Google Ads Certification is highly preferred but not required
• Experience with traditional advertising placements

About Tufts University

This is Tufts. Tufts is a student-centered research university with a constellation of world-class schools encompassing undergraduate, graduate, professional, and lifelong learning programs. Across the university, students satisfy their intellectual curiosity, jump-start rewarding careers, and unlock bright, promising futures. Through rigorous academics, groundbreaking research, and a commitment to civic engagement and leadership, our community of students, faculty, and staff collaborate across four Massachusetts campuses to build a brighter world (Medford/Somerville, Grafton, Boston-Chinatown, and Boston-Fenway). Our employees light the way. Tufts develops innovative solutions for the most complex global challenges of our time through teaching, research, and an unparalleled investment in civic engagement. In administration and operations, in dining centers and in labs, every employee plays a role in our mission for a better, brighter world. At Tufts, the work you do matters. So do you. Enjoy flexible and remote opportunities, innovative benefits, and an inclusive, welcoming, collaborative culture that supports you. Develop your skills. Take classes. Advance your career. ...Do work that makes you proud in a community you love. All while taking great care of yourself and the people who matter most. We’re all in on creating an anti-racist culture of belonging. Across Tufts, we’ve deepened our commitment to making the university a truly inclusive place. Where every member of our community contributes and feels like they belong. Where diverse perspectives are seen as our strength, and great ideas are always heard. In offices, labs, classrooms, and beyond, we’re doing this work together, knowing it is the foundation of our mission to create a brighter world. An innovative university needs resourceful people who make things happen. Here, collaboration isn’t just a buzzword, colleagues actually care, and community means everything. Sound appealing? Come join us. Choose a campus and find the role that fits you. Tufts University is an Equal Opportunity/Affirmative Action Employer. We are committed to increasing the diversity of our faculty and staff and fostering their success when hired. Members of underrepresented groups are welcome and strongly encouraged to apply. See the University’s Non-Discrimination statement and policy here https://oeo.tufts.edu/policies-procedures/non-discrimination/. If you are an applicant with a disability who is unable to use our online tools to search and apply for jobs, please contact us by calling the Office of Equal Opportunity (OEO) at 617-627-3298 or at oeo@tufts.edu. Applicants can learn more about requesting reasonable accommodations at https://oeo.tufts.edu/

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