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The Enrollment Communications Coordinator, under general supervision, works collaboratively with leadership to provide email communication support, implement and maintain customer relationship management software, perform reporting functions, provide support for enrollment and recruiting communications and marketing for Enrollment Communications. Work hours: Mon-Fri; 8 AM-5 PM or as work requirements indicate. Must have the ability to work remotely at the request of the university in times of inclement weather or other special circumstances.

Responsibilities: 

35% Enrollment Communications and Marketing: Works with key campus stakeholders to ensure communication aligns with the needs of undergraduate and graduate prospective students. Coordinates a communication plan for top of the funnel prospects through email, texting, and digital marketing. Works on email copy for campaigns to students including but not limited to financial aid and scholarship communication, special populations like Distinguished High School and College Partners, Dual Admit Programs, etc.

25% Customer Relationship Management (CRM) Technology Support: Manages TargetX and Marketing Cloud communication plan implementation, updates, and maintenance. Performs regular content audits to ensure accuracy of information. Keeps up with forms in Form Assembly.

15% Web Maintenance. Help develop landing pages for marketing initiatives under the supervision of the lead web manager. Keep up with page maintenance for accuracy and perform web edit requests from across Enrollment Management.  

10% Reporting: Performs report preparation for strategic decision-making based off of email and google analytics. Prepares reports for strategic communication plans and implements reporting through platforms such as TargetX and Marketing Cloud. Works on dashboard creation and maintenance. Creates, interprets and reports on visualizations created with institutional

10% Photography and Videography needs for Enrollment Communications

5% Blog Copy Writing Support: Performs blog post planning and interaction. 

Minimum Education and Experience: 

Bachelorâ™s degree or an equivalent combination of education and experience.  

Three years of related experience, preferably in higher education related to technical communications and marketing. 

Minimum Knowledge, Skills and Abilities 

Knowledge and understanding of University goals, objectives, policies and procedures.

Knowledge and proficiency in using technology related to recruitment and/or sales.

Knowledge and proficiency in Microsoft applications.

Possess excellent written and verbal communication skills.

Possess exceptional organization and interpersonal skill.

Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty and staff. Ability to travel to multiple worksite locations. 

Preferred Requirements: 

Web and CRM experience is preferred.

Salary

Commensurate with experience

Salary Range

The target base annual salary range is $47,000 to $61,940 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position. Tarleton State University offers a career filled with purpose and opportunity in addition to competitive wages. As part of the Tarleton family, the following benefits are also available to full time and qualifying part time employees:

Educational Benefits - employee perks that help enrich, grow, and foster career and professional development:

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  About Tarleton State University

  Tarleton’s VisionTarleton State University will be the premier comprehensive regional university in the nation, dedicated to education, service and research. It is committed to being a university of opportunity for all students and believes it has a responsibility to drive regional innovation and job creation for all graduates.About Tarleton State UniversityTarleton’s innovative and transformative approach provides more than knowledge. Through real-world experiences and effective teaching, research, scholarship and service, students gain the know-how for promising careers, no matter their field of study.Tarleton has evolved into the near-perfect model of size, academic scope and affordability. Founded in 1899 and part of The Texas A&M University System since 1917, it combines the resources of a major public institution — more than 100 undergraduate and graduate degree programs, cutting-edge academic facilities, faculty experts — with its own brand of personal attention, history and community to be a first-choice destination for students across North Texas and beyond.Students can choose to study in one of seven colleges — Agricultural and Environmental, Business Administration, Educ...ation, Graduate Studies, Health Sciences and Human Services, Liberal and Fine Arts, and Science and Technology.The primary campus is in Stephenville, which consistently ranks as one of the best small towns in America. Additional locations are in Fort Worth, Waco, Midlothian and Bryan, complemented by a fully online Global Campus.Students come to Tarleton from around the world, representing some 30 countries and nearly every state in the U.S., and leave as moral, ethical thinkers with civility and integrity who contribute meaningfully to a global society.Tarleton State University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer. Students may select areas of study from six colleges: Agricultural and Environmental Sciences, Business Administration, Education, Graduate Studies, Health Sciences and Human Services, Liberal and Fine Arts, and Science and Technology.More than 60 bachelor's programs and 30 graduate degrees, featuring doctoral studies in educational leadership, have led more than 13,000 students from 45 states and more than 20 foreign countries to make Tarleton State their collective choice for a college education.Tarleton's research centers are daily searching for solutions to global problems. For instance, the Texas Institute for Applied Environmental Research conducts analyses to address environmental issues facing the state and nation, while the Southwest Regional Dairy Center, using an almost $1 million grant, is working on ways to turn animal waste into a viable energy source.Tarleton's blueprints for a brighter-than-ever future include a new applied sciences building with engineering laboratory space on campus in Stephenville, a new academic building on the university's planned 80-acre Fort Worth campus near Chisolm Trail Parkway, and $24 million in upgrades and improvements to the institution's venerable Memorial Stadium.Tarleton State University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.

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