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Details
Posted: 05-Oct-25
Location: Huntsville, Texas
Internal Number: 45083
Requisition: 202500041ES
Hiring Salary: Yearly-Administrative
Department: IMC Athletics External Engagement
General Requirements:
Bachelor's degree in marketing, communications, sports management, broadcasting, business, or a related field. Minimum of 5 years of progressively responsible experience in athletics external operations, or a related role, with team leadership responsibilities. Demonstrated success in revenue generation, sponsorship development, and strategic planning. Familiarity with fan engagement best practices, digital marketing, and sports broadcasting. Understanding of NCAA compliance and the role of athletics within higher education. Strong interpersonal and communication skills with the ability to lead collaborative teams and manage multiple stakeholders.
Preferred:
Master's degree in a related field. Experience in Division I – FBS Collegiate Athletics. Experience working with third-party partners (e.g., Learfield, Van Wagner, Amplify). Knowledge of digital fan engagement platforms (such as Sidearm), CRM systems, ticketing platforms (such as Paciolan), and performance analytics tools.
Nature & Purpose of Position/Usual Duties:
The Director of External Operations for IMC Athletics will provide strategic leadership and oversight for key functions including marketing, communications, broadcasting, digital media, ticketing, sponsorships, and fan engagement. Reporting to Assistant Vice President for Marketing and Branding in Integrated Marketing Communications leadership and collaborating closely with Athletics administration, this role will drive program growth, revenue generation, and community engagement efforts.
The ideal candidate is a strategic leader experienced in managing cross-functional teams and third-party partners, fostering innovation and operational excellence. This position requires a forward-thinking individual skilled in delegation and delivering measurable outcomes that enhance the student-athlete experience while supporting the university's mission.
Primary Responsibilities (Staff Positions Only):
Strategic Leadership & Team Management:
Leads, mentors, and empowers a multidisciplinary team across marketing, communications, creative services, digital media, broadcasting, and ticketing, delegating operational tasks to maximize efficiency and impact. Sets clear strategic priorities and fosters a culture of innovation, collaboration, and accountability aligned with departmental and university goals. Collaborates with third-party partners (e.g., Learfield Amplify, Van Wagner), ensuring seamless integration and alignment with objectives.
Marketing, Communications & Storytelling
Develops and oversees integrated creative and written marketing, advertising, and communication strategies that elevate the varsity sports brand, increase fan engagement, and drive attendance growth while ensuring brand consistency with university standards. Delegates the production and timely delivery of sports information—including game stats and athlete highlights—while guiding compelling storytelling and dynamic content creation.
Broadcasting & Digital Media
Provides strategic oversight of athletics broadcasting (livestream, digital, radio, television) and digital media initiatives, delegating day-to-day operations to qualified staff. Identifies and capitalizes on opportunities to enhance production quality, expand digital reach, and generate revenue through media partnerships.
Fan & Community Engagement
Shapes and oversees game-day fan experience strategies and student engagement programs, delegating execution to staff and building relationships with campus partners. Leads and delegates the execution of community outreach initiatives connecting athletics with local schools, families, and businesses.
Revenue & Business Operations
Directs ticketing strategies and sponsorship development to drive sustainable revenue growth, delegates implementation and analysis while maintaining financial oversight. Establishes and monitors goals for ticket sales and revenue growth. Manages budgets and utilize performance analytics to inform strategic decision-making and resource allocation.
Compliance & Institutional Alignment
Ensures all external operations comply with NCAA, conference, and university policies, delegating compliance monitoring to staff as appropriate. Collaborates with athletics leadership and university stakeholders to align athletics initiatives with institutional priorities and represent the department on relevant committees.
Other Duties
Performs other related duties and delegates additional responsibilities as assigned by senior leadership to support the department's overall success.
About Sam Houston State University
About Sam Houston State University
For more than 140 years, Sam Houston State University has been preparing students for meaningful lives of achievement. Its motto, "The measure of a Life is its Service," resonates among its 22,000 students, eight colleges and well beyond its historical roots through research, creative endeavors, service learning, volunteering and more.
SHSU is an inclusive institution whose mission is to provide high quality education, scholarship, and service to students. With over 90 bachelor degrees, 50 master’s, and 11 doctoral programs—including the nation’s first Ph.D. in forensic science, SHSU provides an exceptional college experience for every student: traditional or non-traditional; first generation; international; or online.
Service to self and others is paramount at SHSU and reflected in all university organizations and programs. In fact, the university was named to USA Today’s Top 50 in the U.S. for “commitment to civic engagement and global awareness,” in addition to being classified a "Community Engaged Campus" by the Carnegie Commission on Higher Education. This honor, bestowed to only 311 public institutions nationwide, acknowledges th...e university's significant commitment to service.
Sam Houston State University has a small town feel with large scale opportunities. Located in the Piney Woods region of East Texas, Huntsville provides area residents with a sense of community and belonging, although just an hour drive north of Houston.
Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. Sam Houston State University is an "at will" employer. Employees with a contract will have additional terms and conditions. Security sensitive positions at SHSU require background checks in accordance with Education Code § 51.215.
Member The Texas State University System
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https://marketingjobs.digitalsummit.com/jobs/21725613/director-of-external-operations-for-imc-athletics
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