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Digital Marketing Specialist
The Digital Marketing Specialist focuses on increasing inquiries and enrollments through targeted demand generation and nurturing efforts across Babson's programs. This position designs and implements automated communications that support the prospective student journeys from awareness (search) to enrollment. Specifically responsible for managing the marketing automation platform to design and execute communications; developing and monitoring prospect journeys including content creation, SEO research and optimization, and landing page and digital ad development; reviewing segmentation; and monitoring results.Responsible for managing all aspects of the marketing automation platform related to lead generation and conversion, including but not limited to building, main


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