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Assistant Athletic Director for Marketing & Fan Experience
•Responsible for the total fan experience for University of Maine Athletics which will include: oMarketing oGame Experience & Game Atmosphere oTicket Sale Promotion •Develop comprehensive marketing plans, focused on increasing revenue, ticket sales, attendance and improving the overall fan experience •Set regular marketing goals for attendance, revenue, expectations between sport to sport (both revenue and non-revenue) •Structure a strategic advertising plan for UMaine Athletics •Manage on-campus marketing strategy and activation to increase student attendance at athletic events •Organize and assist with the creation of all external and internal advertising and marketing collateral •Manage all available media advertising trade for radio, print and TV advertising along with digital ma


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