Career Center

Job Description:

• Lead a team of marketers within the larger department that specializes in digital marketing capabilities
• Develop a consistent and regular rhythm for employee development, engagement, and performance planning
• Prioritize building relationships across the entire institution to gain trust, collaboration, and valuable feedback for department initiatives
• In partnership with department leadership, create a comprehensive digital advertising, SEO/AEO/GEO, and website strategy that compliments and reinforces all other marketing tactics
• Act as the primary administrator for digital advertising, while also leveraging the expertise of the department resources for creative and tactical support
• Act as the primary day-to-day leader for institutional website properties and drive cross-functional execution on a multi-year enhancement roadmap
• Actively participate in strategic planning for institutional objectives and translate large ideas into tactical plans for the team

• Increase the reach, engagement, and conversions that take place on all website properties
• Identify the data driven impact digital advertising has on the recruitment funnel
• Beat industry and competitive benchmarks for social media engagement, email engagement, and additional digital communication channels

• Entrepreneurial drive towards achieving goals and solving problems
• A strategic thinker with the ability to break down complex initiatives into tactical work
• Able to prioritize effort and focus based on projected impact to strategic goals
• Able to translate strategy into creative tangible outputs
• Able to mix data analysis, campaign management, and creativity into a cohesive plan
• Capable of developing a vision for the future and incrementally working towards it
• Maintain an ongoing emphasis on building relationships with a diverse group of faculty, staff, students, and vendors
• Willingness to try new things and not afraid to fail

Required Qualifications:

• Bachelor's degree in marketing, digital marketing, or related area of study.
• Three (3) to five (5) years of digital marketing experience, including website and digital advertising management

Applicant Portal URL: 8190

About Ashland University

Ashland University, ranked in the top tier of colleges and universities in U.S. News and World Report’s National Universities category for 2017, is a mid-sized, private university conveniently located a short distance from Akron, Cleveland and Columbus, Ohio. Ashland University places great emphasis on the importance of each individual. The phrase “Accent on the Individual” has been our motto for many years and, hopefully, characterizes well the nature and content of the campus environment. It means that our concern for the student extends beyond ensuring a quality education in the classroom and laboratory to include a commitment to provide a stimulating and supportive environment in every respect.Translating the ideas of our Mission Statement into the realities of everyday life is the responsibility of each Ashland University employee. These ideas must be evidenced daily in the classroom, residence halls, each teaching site, on the playing fields and in our interaction with others. It should be the goal of each Ashland University employee to ensure that our Mission Statement is not merely words on paper but a true reflection of who and what we actually are and intend to be in the future.

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