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Department Head, Sales & Marketing
Responsibilities: Lead the department for managing and growing the portfolio of credit card and loan businesses through effective product development strategies Formulate and implement effective short- and long- term marketing strategies and programs to grow the profitability of credit cards and loans to deliver the key performance indicators of credit card and loan business; and to achieve assigned business targets. Review segmentation strategies and develop segmental and data-led marketing programs to maximize customer profitability Provide insightful analysis via market research and customer behaviours to facilitate effective recommendations for product enhancement so as to increase marketing competitiveness Develop ef


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