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Data Analyst (Adobe), Group Customer Analytics & Decisioning
Overall Job Purpose: Support digital marketing strategy and take the lead in implementing Adobe Analytics effectively, integrating with CDP, data lake and recommendation engine. Work closely with Marketing to create, execute and track digital campaigns Partner with specific client stakeholders within OCBC to understand their business challenges & use your data expertise to proactively identify areas where data from adobe can create value. Support strategic build projects to continuously enhance the capability of OCBC's analytical processes and big data platforms Roles & Responsibilities: Generate Actionable Customer Insight To Improve Key Business Outcomes Support the deployment of Adobe Analyti


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