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Position Summary:

• Collaborates to develop and implement strategic marketing plans for the School of Engineering, including its seven departments and graduate and undergraduate programs.
• Works with committees and individuals across the school to plan the marketing for academic programs (undergraduate, graduate, and continuing education) of the school and general awareness.
• Operationalizes those plans through activities including digital advertising, digital marketing, paid search, Google ads, paid social, organic search, print materials, and other appropriate tactics.
• Analyzes marketing and recruitment data to assure the effectiveness of the plans and activities.
• Provides reports and analyses to deans, administrators, and others and adjusts strategies and tactics appropriately based on the analyses.
• Performs professional work that requires specialized knowledge of marketing strategies and tactics including digital marketing and analytics, and requires understanding and application of marketing theories, principles, and practices.
• Provides support for content creation related to social media, school and department websites, and print materials, events including convocation and Medal of Excellence awards dinner and alumni engagement through newsletters and other publications.
• Collaborates on the overall communication and marketing plan for a the school.

Minimum Education and Experience:

• Bachelor's degree in marketing, communications, business, or a related field and 5 years of relevant experience in a marketing or promotions function or an equivalent combination of education and/or experience that demonstrates skill, comprehensive knowledge, and understanding of marketing strategy, digital marketing, creative content development, and project management.

City: Piscataway

State: NJ

Equipment Utilized:

• Desktop and laptop computers.
• Customer relationship management software (CRM).
• Office software including word processing, database, and spreadsheet applications.
• RU Invoicing and Financial Reporting.
• RU and SOE web applications including Drupal and RCCL.
• Social media platforms.
• Marketing tools such as Google Analytics.

Physical Demands and Work Environment:

• Ability to lift 10 lbs.

Posting Number: 25ST1462

About Rutgers University

Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.

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