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Summary:
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Posted: 30-Jun-25
Location: Madison, WI
Type: Full Time (Remote & In Office)
Salary: $110,000 - $135,000
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Additional Information:
Vice President, Marketing & Membership
Madison, WI (Hybrid Available) | Full-Time | Executive Leadership Role
Are you a bold, strategic leader ready to elevate a brand and community that spans the dairy, deli, and bakery industry? Join IDDBA as our Vice President of Marketing & Membership, and shape how thousands of professionals connect, grow, and thrive—365 days a year. This is your opportunity to drive innovative, modern marketing initiatives from digital storytelling to experiential campaigns, ignite meaningful member experiences, and position a respected industry association for the next generation of success.
What You’ll Do
- Lead a visionary membership growth strategy—building engagement across all career stages and sectors.
- Promote IDDBA’s 365-day member value through creative, data-driven campaigns and storytelling.
- Oversee integrated marketing across digital, social, web, events, media, and content platforms.
- Serve as brand steward and member champion—elevating our voice in the food retail and foodservice space.
- Partners with executive leadership to align strategy with association goals and member needs.
- Guide and grow a high-performing team, manage contractors, and drive measurable ROI on campaigns.
What You Bring
- Bachelor’s in marketing, Communications, or equivalent experience.
- 8+ years in senior-level marketing, membership, or communications roles (association or industry experience preferred).
- Strong integrated digital marketing command across web, email, social, paid media, analytics, Customer Relationship Management, and content strategy.
- Track record of growing audiences and engagement through strategic, cross-functional collaboration.
- A storytelling mindset and a passion for amplifying value through modern platforms.
- Willingness to champion IDDBA’s commitment to fostering an inclusive, respectful, and collaborative workplace culture.
- Ability to embrace diverse perspectives, support equitable practices, and contribute to an environment where all team members feel valued and empowered.
Why IDDBA?
We’re a purpose-driven, member-first organization with deep roots in the retail food landscape—and we’re evolving fast. You'll enjoy:
- A community that matters.
- Flexibility for innovation.
- Travel to key industry events.
- Industry Leading Convention & Expo Experience.
- The opportunity to lead impact and growth at scale.
- Worldwide networking opportunities.
- Flexible Hybrid Scheduling.
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