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SEO Content Specialist

Job Description Summary

Job Description

The SEO Content Specialist will support Cushman & Wakefieldâ™s global Digital Marketing, Communications & Research Technology organisation by driving organic visibility and advancing AI-driven content capabilities across our digital ecosystem. This role combines strategic content auditing, digital PR, and AI-enhanced optimization. You will partner closely with Global SEO, Digital Web, Content, PR/Communications and Research stakeholders to ensure our world-class insights are discoverable across 60+ markets. As the lead for content hygiene and authority, you will execute ongoing, deep-dive content audits to identify performance decay and topical gaps, ensuring our digital library remains high-performing and relevant. You will play a key role in maintaining global standards, repurposing complex research into media-friendly narratives, and developing AI-assisted workflows to scale our digital impact. This position offers unique exposure to enterprise digital strategy, AI content tooling, and brand-driven PR amplification for a candidate who understands the intersection of high-quality storytelling and modern search discovery.ontent tooling, technical web infrastructure, and brand-driven PR amplification.
Responsibilities

• Execute comprehensive, ongoing content audits to identify performance decay, topical gaps, and opportunities for content consolidation or refreshing.
• Repurpose and optimise complex commercial real estate insights into formats suitable for media outreach, digital PR, and AI-driven platforms.
• Use AI tools to support content enhancements, idea generation and metadata creation.
• Assist in developing AI workflows for content optimisation and digital process automation.
• Maintain best practices for responsible usage of AI, ensuring all generated content meets brand standards and search engine quality guidelines. 
• Support PR-driven digital amplification through SEO best practices.
• Identify opportunities where earned media and mentions can strengthen brand authority signals used by search engines and AI systems.
• Identify data-led story angles within research reports and proprietary insights to generate newsworthy coverage.
• Coordinate with Communications teams to optimise press releases, media coverage, and backlink acquisition.
• Monitor brand mentions, media sentiment, and digital authority signals Cross-Functional Collaboration.
• Repurpose existing thought leadership, research, and insights into formats suitable for media outreach, digital PR, and AI ingestion.
• Optimise repurposed content to improve discoverability across search engines and AI-powered platforms.
• Partner with content, PR, UX, and development teams to advance global organic strategy.
• Support SEO requests from regional stakeholders and provide detailed performance reporting and content insights.
• Assist with measurement dashboards, reporting, and performance insights.

Required Qualifications & Background

• 4+ years of hands-on SEO experience specifically focused on content strategy, on-page optimisation, and digital PR.
• Proven track record of performing deep-dive content audits to drive organic growth and maintain site hygiene in an enterprise environment.
• Experience using AI tools for content optimisation, content generation, or workflow automation. 
• Strong understanding of Digital PR and how backlinks, media signals, and brand mentions influence search engine and AI-powered results. 
• Ability to translate complex B2B or real estate topics into clear, media-friendly narratives that capture audience attention.
• Expertise in using SEO platforms and digital performance analytics tools to inform content decisions. 
• Ability to repurpose and position content for AI-driven platforms.
• Strong analytical skills and comfortable interpreting data.
• Excellent communication skills and ability to collaborate with global teams.
• Bachelorâ™s degree in Marketing, Communications, Digital Technology, or equivalent experience.

Preferred Qualifications

• Experience working in an enterprise/global SEO environment
• Familiarity with Sitecore or enterprise CMS tools
• Understanding of AI-assisted workflows and optimization frameworks
• Experience in PR coordination or digital communications
• Familiarity with international SEO strategies and regional search engines
• Highly organized, detail-oriented, and proactive
• Strong communicator and collaborator
• Comfortable working in a fast-paced global environment
• Eager to explore new AI tools, methods, and SEO advancements
• Strong critical thinking and problem-solving skills

Why Cushman & Wakefield Cushman & Wakefield is a global leader in commercial real estate, committed to innovation and modern digital excellence. As part of the Digital Marketing, Communications & Research Technology team, you will drive meaningful impact across our global brand, enhance visibility, and contribute to the evolution of AI-supported digital capabilities. Youâ™ll work alongside a global network of specialists, leaders, and innovators dedicated to elevating C&W;â™s digital presence and advancing the future of search. INCO: âœCushman & Wakefieldâ