The National Association of College Auxiliary Services (NACAS) is a dynamic and innovative organization dedicated to serving higher education institutions by providing auxiliary services, business solutions, and professional development. We are seeking a highly skilled Marketing Manager to join our team. This role offers a unique opportunity to drive growth and foster strategic partnerships within the higher education industry.
As a Marketing Manager at NACAS, you will be responsible for the following:
Develop and execute comprehensive marketing strategies to promote NACAS, its services, and events.
Utilize marketing automation tools such as HubSpot, Salesforce, and CVent to create and manage marketing campaigns, analyze performance, and optimize outcomes.
Collaborate cross-functionally to create and execute marketing plans that support business development, sponsorship, and partnership growth.
Stay current with digital marketing trends, including retargeting, SEO, and social media, and integrate these trends into marketing strategies.
Demonstrate a keen ability to manage and adhere to deadlines for publication schedules, contributing to the timely release of content and materials.
Develop and maintain a strong digital presence for NACAS.
Demonstrate a strong understanding of auxiliary services in higher education or the ability to develop this understanding.
Take an entrepreneurial and self-starting approach, independently managing multiple priorities.
Effectively problem-solve, apply strong analytical skills, and communicate proficiently in both written and oral forms.
Showcase proficiency in Microsoft Office products (Word, Excel, PowerPoint) and database/customer relationship management tools.
Be willing and able to travel to represent NACAS at professional conferences, leadership meetings, and fundraising/sponsorship development activities.
Please note: This job description is not designated to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
A pre-employment background check is required.
Bachelor's degree in Marketing, Business, or a related field.
A minimum of 5 years of direct business development and marketing experience, with a preference for experience in the association, non-profit, higher education, or related industries.
Excellent knowledge of digital marketing, including retargeting, SEO, and social media, along with a grasp of strategic communications trends and strategies.
A robust understanding of auxiliary services in higher education or the ability to rapidly develop this understanding.
Proven results as a self-motivated leader with excellent negotiation skills.
Founded in 1969 as the National Association of College Auxiliary Services, NACAS is a professional trade association that supports the non-academic segment of higher education responsible for generating business through a diverse array of campus services that students need and value – such as food services, bookstores, housing, and transportation. As the leading organization supporting all campus services, NACAS is the community-of-choice for strategic leaders who advance campus environments to improve the quality of life for students.