About NACAS:

The National Association of College Auxiliary Services (NACAS) is a dynamic and innovative organization dedicated to serving higher education institutions by providing auxiliary services, business solutions, and professional development. We are seeking a highly skilled Marketing Manager to join our team. This role offers a unique opportunity to drive growth and foster strategic partnerships within the higher education industry.

Key Responsibilities:

As a Marketing Manager at NACAS, you will be responsible for the following:

• Develop and execute comprehensive marketing strategies to promote NACAS, its services, and events.
• Utilize marketing automation tools such as HubSpot, Salesforce, and CVent to create and manage marketing campaigns, analyze performance, and optimize outcomes.
• Collaborate cross-functionally to create and execute marketing plans that support business development, sponsorship, and partnership growth.
• Stay current with digital marketing trends, including retargeting, SEO, and social media, and integrate these trends into marketing strategies.
• Demonstrate a keen ability to manage and adhere to deadlines for publication schedules, contributing to the timely release of content and materials.
• Develop and maintain a strong digital presence for NACAS.
• Demonstrate a strong understanding of auxiliary services in higher education or the ability to develop this understanding.
• Take an entrepreneurial and self-starting approach, independently managing multiple priorities.
• Effectively problem-solve, apply strong analytical skills, and communicate proficiently in both written and oral forms.
• Showcase proficiency in Microsoft Office products (Word, Excel, PowerPoint) and database/customer relationship management tools.
• Be willing and able to travel to represent NACAS at professional conferences, leadership meetings, and fundraising/sponsorship development activities.

Please note: This job description is not designated to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

A pre-employment background check is required.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of direct business development and marketing experience, with a preference for experience in the association, non-profit, higher education, or related industries.
• Excellent knowledge of digital marketing, including retargeting, SEO, and social media, along with a grasp of strategic communications trends and strategies.
• A robust understanding of auxiliary services in higher education or the ability to rapidly develop this understanding.
• Proven results as a self-motivated leader with excellent negotiation skills.

About NACAS

Founded in 1969 as the National Association of College Auxiliary Services, NACAS is a professional trade association that supports the non-academic segment of higher education responsible for generating business through a diverse array of campus services that students need and value – such as food services, bookstores, housing, and transportation. As the leading organization supporting all campus services, NACAS is the community-of-choice for strategic leaders who advance campus environments to improve the quality of life for students.

Connections working at NACAS