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EMPLOYER MAIN OFFICE ADDRESS: 2523 S. Wayzata Blvd Suite 100, Minneapolis, MN 55405
ADDRESS OF EMPLOYMENT: 201 Columbine Street, Suite 300, Denver, CO 80206
POSITION TITLE: Mortgage Marketing Analyst
COMPENSATION: $58,448 per year/standard benefits package
JOB DUTIES:
Conduct comprehensive market research and strategy to understand mortgage industry trends and competitor positioning;
Analyze digital marketing metrics, including website traffic, conversion rates, and ad performance, to support data-driven decision-making using Salesforce, Google Analytics, Yelp advertising.
Collect ana analyze data on customer demographics and segment clients based on demographics, geographic location, financial status, and needs to refine targeting strategies;
Support lead-generation initiatives by analyzing performance metrics of referral partnerships, digital ads, and other lead-capture strategies using Salesforce
Help create targeted marketing content and campaigns to enhance brand awareness and reach identified customer segments effectively;
Act as the initial point of contact for potential clients, handling inquiries, providing
explanations of mortgage products and building positive client relationships.
Maintain and update client information in the CRM system, ensuring accuracy, privacy, and compliance with industry standards.
Please Email CV to: Pam Lapham, atpam.lapham@goluminate.com
REQUIREMENTS
Primary: Bachelor’s Degree in Marketing, or closely related field (Foreign Equiv is OK).
Alternate: Associate’s Degree in Marketing or closely related field (foreign equiv is OK) plus 2 years of experience in the occupation of marketing including digital marketing.
Luminate Bank® is more than a bank—we're Banking Brighter® by making financial success simple, accessible, and rewarding. Whether you're purchasing a home, growing your savings, or planning for long-term stability, we offer expert guidance and personalized solutions to illuminate your path. Our seamless digital banking, tailored lending options, and wealth-building strategies empower you to take control of your financial future. With competitive rates, clear insights, and a customer-first approach, we help you make informed decisions with confidence. No matter where you are in your journey, Luminate Bank® is here to support you every step of the way.
