Career Center

Business Title: Digital Marketing Content Specialist

Marketing Specialist 2

Job Family: Marketing

Job Series: Marketing Specialist

Job Code: 4893

Grade: I

Exemption: Exempt

Stanford Continuing Studies Programs

Stanford Continuing Studies is a premier adult learning program offering more than 500 courses, workshops, and seminars each year, reaching nearly 14,000 students and more than 21,000 enrollments annually. The mission of Stanford Continuing Studies is to share the rich educational resources of Stanford University with adult students living in the Bay Area and beyond.

Stanford Continuing Studies (SCS) is seeking a Digital Marketing Content Specialist to lead the development, management, and publication of course and instructor content across the SCS website, social media channels, and digital marketing platforms. Reporting to the Director of Marketing, this position is central to shaping how courses are presented to prospective students and ensuring content supports enrollment growth, search engine discoverability, and audience engagement.

Working within a Salesforce-based course management system, the specialist oversees content workflows, digital catalog production, and the publishing of course and campaign content across platforms. The role collaborates closely with instructors, program staff, and the marketing team to develop clear, engaging, and enrollment-focused content, while maintaining editorial standards, brand consistency, and high-quality digital presentation. With more than 130 courses offered each quarter, this position ensures that course information and supporting materials are accurate, well-structured, and effectively delivered across web, email, and social channels.

The ideal candidate brings strong editorial judgment, attention to detail, and the ability to manage high volumes of content in a fast-paced, collaborative environment.

Responsibilities include:

Content Development & Management

• Lead development, editing, and finalization of course descriptions, instructor bios, and related content in partnership with instructors and program staff.

• Manage course content within the Salesforce-based system, ensuring accuracy, completeness, and readiness for publication, while optimizing for digital discovery, brand standards, and enrollment goals.

• Translate finalized course content into marketing-ready messaging for use across digital channels.

Content Production & Workflow Coordination

• Manage end-to-end content workflows from draft through approval and publication, aligning with academic calendars and marketing timelines.
• Track and coordinate high volumes of content across stakeholders and deadlines using project management tools to ensure accuracy and timely delivery.

Website & Digital Publishing

• Publish and maintain course pages within the Salesforce-based website and campaign landing pages in Drupal, ensuring all content is accurate, well-structured, and aligned with marketing campaigns and enrollment priorities.

Digital Catalog & Distribution

• Manage development and production of the digital catalog, ensuring consistency across catalog content, website pages, and marketing materials, and coordinate delivery across web, email, and supporting platforms.

Social Media Support

• Develop, schedule, and maintain a consistent cadence of social media content based on finalized course materials, aligned with marketing priorities and enrollment timelines.

Editorial & Visual Quality Control

• Ensure consistency in voice, tone, messaging, accuracy, accessibility, and brand alignment across all digital content and materials.

Visual Asset Management

• Collaborate with the marketing team to source and manage course imagery and instructor headshots; organize and maintain a centralized digital asset library aligned with brand standards.

Collaboration & Vendor Coordination

• Serve as a key liaison across instructors, program teams, marketing staff, and external vendors, including coordination of freelance support to meet quality and timeline expectations.

Analytics & Continuous Improvement

• Review performance metrics across digital channels, including website analytics, Salesforce data, digital publications, and social media, to inform content improvements and support overall marketing effectiveness.

Note: the job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.